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Photo by Brooke Cagle on Unsplash

The trending news that has the influencers and brands rethinking their plans is the closing of Famebit’s self-service program. Many Famebit users were left in shock after the announcement on April 28th that Famebit is closing their self-service and is refocusing solely on the full-service program. What this means for Famebit content creators is that they will no longer be able to independently find brands for collaboration. The only option that Famebit will offer is their full service where their experts match the influencers and the brands as well as provide provides end-to-end campaign management and delivery.

Content creators can disagree with this change, however, it is an indication that finding a partner in the influencer marketplace isn’t as simple as it seems. Famebit provides proof of this as they claim that creators earn 30 times more from full-service deals than from self-service deals and brands are seeing stronger results with full-service campaigns. …


Brent Lewin / Getty Images for Pepsi
Brent Lewin / Getty Images for Pepsi
Brent Lewin / Getty Images for Pepsi

Influencer marketing is very trending. Brands are trying to implement it in their marketing strategy in any way. Marketers and brands tend to overlook how much effort influencer marketing demands. There is more to influencer marketing than just paying an influencer to say a few good words about your product. The main problem is that brands see this marketing branch as an easy way to get results. Such a careless approach leads to failures and flops.

The desire to make the most out of influencer marketing quickly can efficiently steer the campaign in the wrong direction. One of the biggest mistakes is choosing the wrong influencer. Collaborating with a wrong influencer can cost the company a lot of money and even some of their loyal customers. But is there a way to prevent this? You can learn about why brands make this mistake and do your best to avoid repeating it. …


Photo by CoWomen on Unsplash
Photo by CoWomen on Unsplash
Photo by CoWomen on Unsplash

The relationship you create with influencers can determine your path in influencer marketing. In terms of short-term collaboration, you’ll make a good impression which means that you can team up with that same influencer whenever you want. Since good news travel fast and bad news travels even faster, if you earn a reputation of hard-to-work-with brand don’t think that influencers will be happily accepting your collaboration suggestions.

A good relationship with influencers is even more important when it comes to long-term collaborations. Establishing a long-term collaboration brings many benefits like adding more value to the product, more committed influencers, more authentic endorsements, and consistent user engagement. …

About

Heidi Yu

A fashionable nerd! Come to support my startup: socialbook.io

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