PinnedJeremy HeilperninAmmunitionCancellation of Trade Shows Underscores Need for Digital TransformationIf we press rewind and go back to 2008, agencies and brands saw the writing on the wall, that digital transformation was coming, and it…Oct 20, 2020Oct 20, 2020
Jeremy HeilperninAmmunitionThe importance of effective channel management in home & building products.Alt headline: Why most agencies fail to deliver results for clients in the home & building products space.Nov 5, 2019Nov 5, 2019
Jeremy HeilperninAmmunitionThoughts on marketing automation, and why you’re probably doing it wrong.We recently completed an in depth planning session to inform a robust marketing automation campaign with one of our key clients, out in LA…May 22, 2019May 22, 2019
Jeremy HeilperninAmmunitionBrand positioning isn’t about sacrifice, it’s about opportunity.Much of the work we do for our clients each day is in helping both emerging and well-established brands find meaning in who they are, and…Mar 6, 2019Mar 6, 2019
Jeremy HeilperninAmmunitionHappy Birthday, AmmunitionA year in review, and a few key lessons learned.Nov 6, 2018Nov 6, 2018
Jeremy HeilperninAmmunitionProgrammatic Ad Platforms Do More Harm Than GoodLet me get this out of the way first: I think programmatic advertising is complete garbage.Aug 27, 2018Aug 27, 2018
Jeremy HeilperninAmmunitionStrategic Discipline Will Never Go Out of Style, but Marketing Automation Can Give it a Whole New…Despite all of the news and noise about how complex the modern “customer journey” has become, we still meet Marketers frequently that are…Jun 21, 2018Jun 21, 2018
Jeremy HeilpernStop Counting Hours, Start Providing Value — An Open Letter to AgenciesDear Fellow Agencies,Apr 23, 2018Apr 23, 2018
Jeremy HeilperninAmmunitionBuilding Better Marketing with Effective CRMDeployed at it’s best, CRM is approached from a customer-centric point of view, seeking first to understand their wants, needs, and…Feb 26, 2018Feb 26, 2018
Jeremy Heilpern#AgencyStartup: 87 Day UpdateNot too long ago I wrote about the founding of AMMUNITIONagency. My intent was to write frequent updates and document the journey of…Jan 28, 2018Jan 28, 2018
