Nobody Wants Your App.
Ryan Sheffer

It’s nice to see this actually written down. I keep seeing sites pushing their app on me, and I never want it. I don’t want LinkedIn’s app — and it doesn’t matter whether they’re asking me in an interstitial or a banner. I don’t need it. I don’t want it. It gives me literally nothing vs. the mobile web version that I care about at all, and it costs me something I put a premium value on — space on my phone’s app pages.

Time was, I’d have 10 pages of apps and a dozen folders of random shit. No more. I’ve got two pages of only the stuff that I use on a regular basis, and half of the second page is stuff that’s on the cusp of being deleted because I don’t use it. And I don’t want more. I don’t want an app for something I look at once or twice a week. If I’m not looking at it ten times a day, I don’t want it as an app. And barely even then unless it *has* to be an app.

And sadly, I don’t think games (which is what we’re making) are an exception to this. If a new game isn’t worth the app page real estate, people won’t keep it around. I think for a while, people didn’t know what they wanted out of their phones, and the app economy exploded because people would try just about anything. But folks have settled into their patterns now, and breaking them out of those patterns requires more than just “better” — it requires something that makes their day significantly different.

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