Elena Tsakiridou“UBIS CATERING HELLAS” crisis simulationWithin the course “Crisis Management” of Panteion University, during our winter semester, we participated in a crisis simulation. Our team…Feb 5, 2019Feb 5, 2019
Elena TsakiridouinMobile ReputationsMe, my phone and IThe first project we needed to undertake in the framework of the course “New Consumer Trends” was the Mobile Me presentation. We were…Dec 27, 2018Dec 27, 2018
Elena TsakiridouIMC 18 University ChallengeYesterday, 13th of December a number of students of Ad and Pr Lab, had the chance to get to see from really close the future of…Dec 14, 2018Dec 14, 2018
Elena TsakiridouinStartupLab by ADandPRLAB | Panteion UniversityGirl Talk: Giving Voice to WomenIn the framework of Startup Lab by Ad and Pr Lab in Panteion University, we had the chance to create our own startup from scratch. The goal…May 26, 2018May 26, 2018
Elena TsakiridouinAD DISCOVERY — CREATIVITY Stories by ADandPRLABJeep JurassicChances are that you already know Jeep, one of the most famous brands when it comes to the production of American automobiles. In 1945 the…May 9, 2018May 9, 2018
Elena TsakiridouinAD DISCOVERY — CREATIVITY Stories by ADandPRLAB2018 Super Bowl “Tide Ad”Word of mouth is an extremely important factor, when we are talking about detergents. “Tide” has successfully earned the loyalty and love…Apr 28, 2018Apr 28, 2018
Elena TsakiridouinAD DISCOVERY — CREATIVITY Stories by ADandPRLABDORITOS BLAZE vs. MTN DEW ICEDuring this year’s Super Bowl, a new advertising spot by PepsiCo was aired combing two of its famous brands, Doritos and Mountain Dew. Two…Apr 22, 2018Apr 22, 2018
Elena TsakiridouinAD DISCOVERY — CREATIVITY Stories by ADandPRLABLoumidis Decaf“Loumidis Pagagalos” is one of the most important chapters in the Greek Coffee History. Since 1919 the brand has become famous for several…Apr 12, 2018Apr 12, 2018
Elena TsakiridouinAD DISCOVERY — CREATIVITY Stories by ADandPRLABShe-topia: A rebranding campaignAs some of you may know, “Sally Hansen” is an American beauty brand, which was founded in 1946 by Sally Hansen herself. The young beauty…Mar 23, 2018Mar 23, 2018
Elena TsakiridouinAD DISCOVERY — CREATIVITY Stories by ADandPRLABPodcasts & Radio InnovationHave you ever heard of Podcasts? Even if you have, there may be some misconceptions regarding the term so keep reading to find out more…Mar 17, 2018Mar 17, 2018
