Published in ILLUMINATION·Aug 16, 2020Member-onlyWhat is Copywriting and How Can You Excel at It?The Art of Crafting Words that Encourage People To Take Action — What is Copywriting? Copywriting is the art of crafting words that encourage people to take action. Whether you’re running a print ad in a magazine, a TV commercial, or building a website, you need people to take action for your work to be successful. …Copywriting6 min readCopywriting6 min read
Published in ILLUMINATION·Jun 28, 2020Member-onlyContent Creation Know-HowMaintaining Your Brand Relevance Through Content Marketing — When it comes to branding and content marketing, a lot of the discussion centres around defining your brand. Content is indeed a great way of helping to define your brand, but you have an evolving business that operates in an evolving world, with evolving customers. …Content Marketing5 min readContent Marketing5 min read
Published in ILLUMINATION·Jun 21, 2020Member-onlyWhy Quality Content is Your Key to SuccessUnlock the door to success online with quality content creation — If you’re going to be successful at something, then you’ve got to give it your full attention. Content marketing is exactly the same; if you’re going to make it work for your business, then you’ve got to do it well. A lot of businesses start doing content marketing because everyone…Content7 min readContent7 min read
Published in ILLUMINATION·Jun 16, 2020Member-onlyCreates— Content Creation Made SimpleHow to take an easy concept and generate written abundance — Creates — the very word is the beginning of everything. We are all creators. But how does the word ‘create’ manifest itself in the online world? Regardless of whether you are a widget maker or a painter, boutique beer maker, craft gin producer, or children's dance class teacher, you create…Content5 min readContent5 min read
Published in ILLUMINATION·Jun 14, 2020Member-only6 Reasons Your Brand Demands a High-Quality WebsiteWhat makes a high-quality website? It’s generally accepted these days that a business needs a website. However, the difference between just having a website, and actually making sure you have a high-quality website is huge. Many brands fall into the category of “just having a website” when it’s well within…Website7 min readWebsite7 min read
Published in ILLUMINATION·Jun 6, 2020Member-onlyTop Tips for Improving Your Business WritingSo, you want to improve your business writing? Convert more customers? Communicate more clearly? Influence people’s decisions? Get people to take action? Here are our top tips for improving your business writing. Well, it’s all within your reach and with just a few simple tweaks, you can craft more compelling…Content Marketing5 min readContent Marketing5 min read
Published in ILLUMINATION·May 31, 2020Member-onlyWhat Is Content Creation?How To Increase Your Income and Engagement Through Content Creation At its heart, content creation is about answering questions, solving problems, and entertaining. Writing for business explains the why’s and wherefore’s in a way that your perfect customer is searching for. We all have questions and problems we need solving, and every day, millions of us turn to Google to…Content Marketing6 min readContent Marketing6 min read
Published in ILLUMINATION·May 21, 2020Member-onlySEO — Writing For BusinessHow Good Writing Can Take Your SEO to New Levels SEO — writing for business. How do you balance your desire to rank well in the search engines, with the need to engage your visitors? The answer is, good writing is right at the heart of search engine optimization (SEO), and by putting your human visitors at the centre of…SEO7 min readSEO7 min read
Published in ILLUMINATION·May 20, 2020Member-onlyFaith In Times Of UncertaintyAnswering questions about lockdown and replying to an acronym story Tim Maudlin challenged me to answer a series of questions about the pandemic lockdown. His acronym story of HOPE is my inspiration and answering message. It seems apt after all, to follow hope with faith. The origins of the challenge…Writing5 min readWriting5 min read
Published in ILLUMINATION·May 18, 2020Member-onlyContent Creation — How To Write For Sales5 Simple Ways to Attract Sales with Content Creation Content creation often gets a bad rap, mainly because people are afraid. The last time they had to create anything of any great significance it was at school for an exam — enough to put fear into anyone! It was a different type of writing needed in that instance. Factual…Content Creation4 min readContent Creation4 min read
