Helen KensettThe revenue opportunity for mediaPrint, digital and broadcast media have all experienced vast disruption this past few weeks — and almost without exception, ad revenues…Apr 6, 2020Apr 6, 2020
Helen KensettHow to generate b2b leads with highly interactive contentAt CogniClick, we’re tasked with generating streams of fully qualified leads for our high profile b2b and b2c clients.This is no easy task…Sep 18, 2018Sep 18, 2018
Helen KensettWhy you’re selling the wrong benefits. And 9 questions to ask yourself before selling anything b2bI’ve sold of lot of different products and services in my time: media space, professional services, consultancy and more recently, a myriad…Feb 2, 2018Feb 2, 2018