Assumptions and Failures

LaserDisc, when good timing is everything!

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credit: www.todayifoundout.com
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credit: flashbak.com

The consumers of mid-1970s were used to buy record albums to play at home, but if someone wanted to view a movie they had only two options; cinema and TV.

At that time, a lot of companies tried to produce a record player for movies but it didn’t have the best effect on people because, first of all, companies should convince consumers to buy a completely new kind of media and that was something almost foreign to consumers! This was the time when the LaserDisc was first released while, at the same time, were also released Betamax system and VHS.

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Betamax and VHS tapes
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credit: theregister.co.uk

The non-existent dilemma

The consumer of 1980s had to choose between a brand new machine with stereo sound and an incredible picture but there is not a lot of content you can watch (LaserDisc) and a more mature technology (VCR) which already has an audience that uses it and likes it and, although it is more expensive and also its tapes are, you won’t need more than one tape to record your favorite TV shows and watch it whenever you like. If consumers would choose LaserDisc they would have to be buying a new disc any time they would like to watch a new movie, which might be almost every day! And of course, do the consumers of 1980’s really need the better picture of LaserDisc and the stereo sound? They only had a 19 inches TV set at home and it surely wasn’t stereo!

LaserDisc never solved problems, it created more!

The idea of owning a movie was completely new for movie studios. They have never thought about how to sell their content for mass production. LaserDisc tried to start a completely new market category; the home video category and there were a lot of issues that needed a solution before that could happen eg. movie rights.

Written by

A curious UX Designer and Art Director who aims to build memorable experiences and solve real-world problems.

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