How It Feels to be A Designer of Culture
Joe Brewer

Cultural change is a collective endevour — it develops in a cognitve niche created by participation and engagement. Taking part in collective problem resolution sets off an evolved response, a kind of euphoric rush or high. People enter a hive mind— as it is often referred to lately — because this tingling happiness rewards them. Homo sapiens was made of this.

It does not mean people become less individual, nor does it mean a loss of their abiltiy to reflect or think for themselves. Rather, it indicates that we humans find our way best when we consult and discuss. We may lose our way is we just follow the “leader”. Indeed, without a diversity of indivdual viewpoints and information, there would be less creativity. Cultures evolve as collective shifts in ideas, institutions, and economic practices. The mutual stimulation of collective brainstorming is a surer way to both creative and humane cultural direction than the dominance hierarchy.

This hints at something pretty important. True leadership is a collective activity. It is achieved by communication and mutual trust.

Leadership cannot be undertaken except as an articulation of a collective consciousness, for without that, it devolves into mere aggressive and coercive dominance (the way of the tyrant).

And we hate that, as much as we adore the articulate leaders who actually care enough to listen to, and reflect with, us
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