In the era of polarization and rebranding, branding has become less about exploration and more about treading on a minefield. ‘What’s in a name?’ A lot of emotions, actually. Every name has a purpose and a story attached to it. Be it your favourite film character or a brand. No…

The pandemic work atmosphere may not work for everyone. Here’s how burnouts exhaust people during testing times. Let’s admit it. The pandemic has been difficult. Some had it worse than others, but definitely, everyone had a bad tale to narrate. For people working, things have been rough, with constant burnouts. …

Clubhouse’s recent frenzy begs the question: what is it about this old format that is so influential? How exactly did Clubhouse manage to spearhead a frenzy? Maybe, it is the exclusive nature of its on-boarding. Or maybe, it is just another physical evidence of the fact that when you mix…

As thousands of controversies are born out of the digital world, responsibly checking your own privileges must be made a prerequisite to entering digital platforms. The digital world is really bizarre. There are spaces of intellectual discussion on one side of Twitter, aesthetic backgrounds on a corner of Instagram and…

Social media has become the fifth limb of the upcoming generation of spenders. Here’s how brands are branching out services to incorporate this trend. It would be an understatement to say that in 2021, the main purpose of social media only extends to building communities and fan followings. Social media…

What is the standard of success in marketing strategies: the number of awards an ad receives or the number of sales? Every creative professional or any person with a leaning towards the enticing world of advertising would have come across this question- at least once. But what is good advertising…

How do we truly attain cultural competence and work towards a healthy work culture? It is only when I entered my Master’s classroom in a central university that I realised that the world is so much more than what I have ever imagined. Students from various states, with different ethnicities…

Back in the late 1970s, the Great Capitol Hill Baby-Sitting Co-op ran into a recession. Like any other Co-op, this was a community-driven initiative. Each couple would trade coupons to babysit for one another. Each couple would get an equal set of coupons that they would with the couple who…

Let’s start with a simple experiment, imagine 3 different scenarios. One where you are in conversation with a close friend. He has had a bad day at work and he immediately calls you right after work to accompany him for a drink at a local bar. …