As an organised person by nature, I tend to find comfort in monotony. I can do the exact same desk job, in apple-pie order, for days together. However, as I switched careers to jobs beyond my comfort zone, I inevitably learned to love the adrenaline rush, the madness, the surprises, the fast pace and all things startup.

I joined TrueBlue Advisory as a Senior Copywriter and shifted to the role of a Programme Manager in just a few weeks’ time. …


“Every breath you take

Every move you make

Every bond you break

Every step you take

I will be watching you…”

Even though this is a song we all love, in trying times like these, the way companies treat their talent will define their talent brand for decades to come. Leadership views during uncertainty are noticed, needed, valued and will be remembered forever. Therefore, leaders must take control of their talent brands now.

Lately, I’ve been asked a lot whether employer brands would be affected when world economies hit a soft patch. Will there be a hiring freeze? Will there…

TrueBlue Advisory

Your consumer brand is what you sell. Your talent

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