How to build a powerful brand identity? Valuable Strategy Guidance

Brand identity is a complete essence of your brand that represents your brand’s ideologies and beliefs. It is a set of different visual components and variables that depicts or communicate about the brand. A strong brand identity can help you differentiate yourself from your competitors. It also depicts your overall brand personality and can help in increased brand recognition. On the other hand, you should also be aware that branding is much more than a logo or visual style. Continue reading to understand the stance of brand identity and how you can build a powerful brand identity.

What does a brand identity include?

Before you proceed with strategizing the identity, you should be aware of the required elements. Here are some of the core elements that are a part of the brand identity.

• Logo of the brand
• Colour Palette
• Style consistency
• Packaging
• Messaging
• Typography

You will ideally have to focus on these elements to develop your brand identity. You should conduct research to understand the market and your target audience. Understanding these basics can help you in developing a brand identity that reflects your true style. A brand identity is of no use if it doesn’t resonate with your target audience. Therefore, you should study your target audience well and analyze the competitors as well. Conduct primary research to get a better understanding of your target audience.

How to build a strong and powerful brand identity?

Here are the steps you should follow in order to build a strong brand identity for yourself:

Step 1: Conduct a brand audit

It is the foundation of the other steps and you should pay attention to this step. Before strategizing or planning any communication, it is important to be aware of yourself. You need to be well-versed with who you are as a brand. Try to find out answers to the following aspects:

• Why did you start the company?
• What are your values and mission?
• How do you differentiate yourself from the competitors?
• What is the brand personality you possess?
• How do you expect your customers to describe you? Choose 3–5 adjectives that suit
• your brand personality

Besides finding answers to these questions, you must also assess your current brand identity. Check how your customers perceive your brand in the industry.

Step 2: Audit your competition

A competitor analysis will give you an overview comparison of the existing brands in the industry. You can even compare your services to each of the competitors to get a better understanding of your services. It will even help you in finding answers to your USP and what sets you apart from the competitors.

Step 3: Establish your Unique Value Proposition

A strong and memorable brand identity can help you differentiate from the competitors. To achieve that, you need to be sure of the values that set you apart. Therefore, you should focus on listing down your unique value propositions. Find out the values and messaging sentiments you wish to communicate through your brand.

There are various industries that are constantly evolving or progressing. For instance, technology and travel. Therefore, you should establish a value that will be relevant with time. Researching and planning will help you in finding the answers to these questions. You should adopt different methods to conduct the research and establish unique values for your brand.

Step 4: Design Creative Elements

Your next step should be to design the creative elements for your brand. Focus on completing the following tasks:

• Design a logo for your brand
• Select a font for your brand
• Choose a color palette that resonates with the messaging
• Select the forms and shapes
• Select patterns and icons

Step 5: Create Brand Guidelines

Brand guidelines are a set of instructions and rules that will help you understand how to use the branding elements. Create a manual with easy-to-follow instructions. You should include all the details and information that will help designers maintain consistency. Ensure that the team members have the access to this set of instructions.

Step 6: Design website and marketing collaterals

The website and marketing collaterals should align with the goals and brand guidelines. You should give instructions to the designers and ask them to replicate the same for you. Ensure that the tonality of the content and messaging is in alignment with your brand personality. You should ensure that all the set of instructions is adhered to and implemented in your branding collaterals.

Step 7: Implement different strategies

Brand identity is not an overnight job. It cannot be done by simply implementing these aspects. You have to be very cautious and implement different strategies to reach your audience. You should incorporate different strategies, including, social media marketing, PR, content marketing, and video marketing. Mix and match all these strategies to reach your target audience and create ideal connections with them.

Step 8: Analyze and refine

You should always measure the impact of your branding efforts. You should constantly access and refine your branding strategy if required. The brand identity should always be a true reflection of your brand. If your brand is evolving, you should also update the brand identity. It will ensure that you’re able to meet the customer’s expectations and inform them in an appropriate manner.

Summing Up

These are the critical steps that will help you in developing a powerful and memorable brand identity. When it comes to brand building, consistency is the key. You should always keep your target audience in the loop. You should even avoid rushing the whole process. Take your time to conduct the research and process accordingly. If you need any assistance, you can get in touch with us. We provide a full stack of branding and marketing services. You can count on us for an effective and memorable brand identity. Fill out the form and get in touch with us today.