Image: Kenzo No Fish No Nothing Campaign

The relationship between water and fashion runs deep. Each year, the fashion industry uses 93 billion cubic meters of water to produce the clothes we wear. That is 4% of all global freshwater used annually. Ocean plastic pollution is another issue. But even though we can now turn plastic into textiles, only 5% of plastic waste is currently recycled. It doesn’t need to be this way.

To learn more about the role of water and plastics across the fashion industry we gathered more than 100 fashion enthusiasts at Fashion for Good last week to ask industry experts: “How to Clean…


This blog first appeared in Eco Fashion World and is written by Lucy von Sturmer — Founder & Communications Director of communications consultancy, The HumbleBrag.

How can we put sustainability on to the mainstream fashion agenda? How can smaller brands compete? And who’s to blame for the lack of progress within the industry? Is it consumers and brands, or do we need structural change led by governments and trade unions?

These were some of the hard questions discussed this week as part a new series of talks held at Fashion for Good, Europe’s newest hub for sustainable fashion, led by…


Almost 50 years ago in Amsterdam John Lennon and Yoko Ono held a press conference in bed to draw attention to world peace.

A unique, and playful way to raise global attention to an important issue, this format was used during Dutch Sustainable Fashion Week, by the True Fashion Collective, who prompted an intimate conversation with industry heavyweights on how to improve a dirty industry.

Tony Tonnaer, Founder of denim brand Kings of Indigo and Ciara Shah, Founder of ethical fashion concept Verse, jumped into bed in an ‘unguarded’ setting to reflect on the industry’s current state of play.

Moderated…


This report is written by Lucy von Sturmer — Founder & Communications Director of communications consultancy, The HumbleBrag (www.thehumblebrag.co)

Proposing a new idea and convincing others of its validity is no easy task. Even more so when you’re dealing with complex issues like supply chain transparency, or trying to shift the ‘take, make and waste’ model of the fashion industry to one of circularity.

To learn more about campaigning for change, the True Fashion Collective gathered more than 100 fashion enthusiasts at Fashion for Good last week to ask industry experts: “How can I campaign for change?”


This blog first appeared in Eco Fashion World and is written by Lucy von Sturmer — Founder & Communications Director of communications consultancy, The HumbleBrag.

Today’s media landscape has dramatically changed. It’s no longer about billboards and TVCs, but Instagram, YouTube and Snapchat. So, with all this buzz, how can sustainability be given the spotlight? And more urgently, how can influencers talk about the environmental impacts and pressing labour conditions that result from fast fashion?

With 47% of online consumers between 18–24 using ad blocker, younger generations are turning to those they trust, (or feel they can trust) for information…

Charlie + Mary

Amsterdam based True Fashion platform - inspiring fashion lovers worldwide to make Fair and Sustainable Fashion choices

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