Wait, but why Sinaps?
With the emergence of Web 2.0 technologies, internet users have been able to upload, share and react to digital content for a little over a decade. Giant hosting platforms such as YouTube, Instagram, Twitch, and more recently TikTok set the stage for the creator economy: a thriving industry in which individuals can generate revenue from making and sharing content, and even transform their passion into viable careers.
The most established way of monetizing content to date has been advertising, in which advertisers pay these hosting platforms to display ads to audiences, with creators receiving a reduced portion of that revenue. This model soon revealed significant limitations, including censorship, demonetization, monopolistic control, unequal opportunities for smaller players, and a general erosion of trust among both creators and consumers.
In response, many creators began seeking alternatives and diversified revenue streams. This shift led to the birth of specialized platforms and financial services designed to help creators monetize their online activities more effectively. Today, creators in all fields can tap into a broad array of tools to produce and share videos, photos, music, livestreams, podcasts, or gaming content. They also enjoy dedicated platforms such as Discord to connect with their communities and monetize through memberships, courses, digital downloads, donations, brand deals, merchandising, and more.
Yet, despite these innovations, the market remains fragmented. Multiple intermediaries, high fees, and opaque or unfair payment systems still take place. Most services charge fees between 5% and 20%, while collecting donations can cost 5% to 8% in processing fees and sponsorship platforms can take up to 35% of the total deal. Often, these fees simply account for bank or third-party processing costs even though decentralized wallets and cryptocurrencies enable true peer-to-peer transactions with fees that can be brought down to close to zero.
Recognizing these challenges, we turned to blockchain as a technology that can empower content creators to capture and exchange the full value they provide. By relying on transparent, peer-to-peer, and programmable systems, creators can maintain greater control over their earnings.
Sinaps was founded to address the difficulties that content creators face when making a living from their passion, even with an array of existing platforms. We believe that offering true peer-to-peer interaction and a clear, supportive ecosystem, without excessive intermediaries, should be both feasible and readily accessible in a world where creating content has become a real career path for many.
To honor these values, Sinaps is evolving toward a more open-source framework, ultimately governed by a Decentralized Autonomous Organization (DAO). All stakeholders within our community will share voting powers and influence over critical decisions, ensuring that our platform reflects the collective vision of its users. As we open up more of our code and deploy our native token, we aim to distribute prosperity equitably and grant every participant a stake in our success.
Our platform combines blockchain technology for decentralized transactions and transparency with AI-driven capabilities to enrich every stage of the creative process. By offering access to the latest open and close source models, we enable content generation from photos and music to videos as well as support idea brainstorming, propose innovative angles for new projects, offer immediate draft feedback, and help adapt content across various formats or audiences. By combining the power of blockchain’s trustless architecture with our AI-driven content generation tools, we make it easier than ever for creators to focus on what they do best: Creating 🪄.
