What is a mission start-up?

“The way in which we have not sufficiently respected the environment and biodiversity is booming in this crisis.”

- Christine Lagarde, President of the ECB

On Monday, April 17, 2020, one month to the day after the President of the Republic announced an unprecedented period of containment due to the pandemic, the MI-CHO-KO, Choregraphy Mission Committee, met. A previous article mentioned the constitution of this mission committee (1) in December 2019, as well as its first commitments in the movement of mission companies.

Since then, what about the mission for a start-up in times of economic and health crisis? In times of reconstruction? How does it guide us? In what way is it a driving force for reflection or positioning? A guide? In what way are the members of the mission committee scouts on the fulfilment of commitments and their usefulness in setting a course? …

“Experiential telework”, distancing or “excellisation” of collaboration ?

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On Monday, May 26th, in this post-crisis hybrid in-between, we decided to program for Scenary’s 10th creative expedition a theme on THE issue that has occupied our days (and sometimes) our confined nights: tele-working.

Ironically, we welcomed regulars from the community, HRDs, anthropologists, researchers, media experts or experts working on the zoom platform, with an introduction to the theme that can be described as immersive: each participant was invited as soon as he or she entered the virtual meeting room to participate in a spontaneous and intuitive co-reading of a piece of theatre text composed of a series of tirades with no assigned characters (1). …

“Experiential food”, culinary heritage or collective creation experience ?

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On April 27th, we welcomed on the zoom platform, the 9th creative expedition of the year with its regulars, curious and interested gourmets or gourmands. We had planned to explore “experiential food”, a theme that is, to say the least, up to date, because paradox of the times or coincidence, as everyone knows that the first symptoms of covid-19 are the loss of smell and taste.

The great confinement of March-April 2020, which we have all experienced, also showed that food is both the issue of the first solidarity towards carers and isolated people, as evidenced by many initiatives such as Mamaz (1), and also the first motivation of the confined populations: Preparing delicious meals helps to strengthen the immune system, to create links with family and friends by sharing recipes, or to share moments of culinary experimentation of all kinds (making bread, cakes, etc.) under the aegis of great chefs who have become culinary coaches (2). At a time when bars and restaurants are being forced to close, and when a thousand and one ways of eating are being invented beyond social and community networks, this theme questions the place of play, interaction and collective life at the heart of the culinary creation process. …

“Experiential AI”, reproducing or assisting human intelligence?

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That monday, March 16th, we’ll remember that. This evening would change our lives for a few weeks, or more… Yet, that Monday, as if nothing had happened, we found ourselves with the Scenary community, for its 8th creative expedition. In an online version on zoom, determined to rethink the intelligence that our society is accustomed to call artificial and to continue to question the bodies, the sensoriality, the emotions at the heart of our advanced technologies. Had we understood, that Monday, that these bodies, this sensoriality would never be perceived as before?

Had we understood that Monday that after our president’s speech inviting us to remain confined, that these bodies, this sensoriality would in the near future be the object of so much sacralization and/or apprehension? …

“Experiential care”, hyper-responsibility or hyper-personalization?

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“Being in the field of care, I put my expertise aside by repeating to myself one of the quotes from the ‘suspensory’ at the beginning of the visit: “I know I don’t know. This helped me a lot to deconstruct my vision in order to listen and build with the other members of my group. I was apprehensive about my ability to understand the method. In the end it was very fluid and the facilitator immediately gave us confidence and allowed us to surpass ourselves.”

- Marie Lechat, nurse

“It scared me to be confronted with a time limit, and then we were moving forward together in a natural way, and even the final rendering was something worked out, accomplished, which is satisfying. It’s really amazing, I was bluffed! Looking at the other band’s sketch, I said to myself that they had been thinking about it for a month! And then, without knowing each other, to be able to feel so comfortable so quickly and to let go, for a final rendering worked out, accomplished, it’s very satisfying.”

“Experiential ecology”, let’s experience the Climate Emergency Museum

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Écologie expérientielle 13/01/2020

On Monday 13 January, at the Story Room, the first creative expedition of the year dedicated to experiential ecology took place. Scenary started 2020 by sharing a committed action!

Happy New Year 2050!

“This Monday 13th January, I had an appointment at the Story Room to discover the Climate Emergency Museum [1].

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After passing the ephemeral showcase, the guide took the floor to immerse us in an exemplary vision of 2050: “Happy New Year 2050! As you know, the IPCC report of 2049 has just come down and incredible but true, we have managed to lower the 2-degree curve and thus displace the disaster scenario that was intended for us 30 years ago. What a transformation! We invite you to relive for two hours the emblematic moments and images of 2020–2022. …

Design is not dead, design is alive*, and it’s called experience design (not User eXperience).

In spite of the strikes, in spite of the bad weather, and to close 2019, a balance sheet and a big week for Choregraphy with the meeting of not 1, not 2 but 3 ministers!

Indeed, the design experience was shown this week at the crossroads of 3 major ministerial commitments with :

1_ The meeting between Bruno Le Maire and Franck Riester and the commitments in favour of design made during the 2019 Design Forum.

2_ The meeting of Marlène Schiappa and her recommendations in favour of women’s economic and entrepreneurial emancipation

3_ Advances in experiential design and Choregraphy as a company with a mission and impact! …

“Experiential culture”, towards inclusive and democratizing formats?

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“I thought it was great. At first, with the experiential tour, I had a hard time understanding where you wanted to take us; it was just a matter of getting us into a creative state of mind. I was intellectually challenged, your approach is powerful. You’re mutating current methodologies, UX/CX. In particular I liked the notion of double empathy, which brings a new lens to the creative process, which we all look at from a business perspective.”

- Régis Assad, 1984 School of Design

“The Story Room is an indoor playground, an exploration of the labyrinth of all individual and collective conception, new representations or new things (ideas, behaviours, objects). It is a labyrinth where, getting lost and moving away, in fact brings us closer to the outcome. Some will speak of a ‘serious game’, partly real and partly virtual, where our benevolent hosts lead us… And then there is the final, a healthy and convivial aperitif”. …

“Experiential data”, back to the very human…

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Thanks to David’s “data acting” and the confusing introduction, we were all willing to look at data in a new light. The Choregraphy team, through its methodological support, helped us to go beyond the stereotypes linked to the risks of collecting our personal data and their mercantile use. We have imagined beneficial uses and experiences and have made it a transparent and shared decision-making lever between the individuals who give it and the institutions that collect it.

- Maxime Bernard, Radiator BU Innovation Leader at Groupe Atlantic

I’ve never seen data approached in such a playful, offbeat yet serious way. The method used by Choregraphy, is very clever: for being innovative in startups and open labs, it’s always difficult to get colleagues out of their comfort zone. Choregraphy’s animators do it very easily and quickly thanks to some immersion exercises… It’s an approach that makes you creative very, very…


Choregraphy — we design experience

We make (and teach) experience design for transformation, innovation and strategy, the perfect mix of innovation management, design and living arts

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