Instal partners with Protected Media to combat advertising fraud

A brand new partnership to enable advertisers to engage with consumers

Dec 11, 2019 · 2 min read

We are thrilled to announce our partnership with Protected Media to reinforce our commitment to provide consistent quality coverage for global advertisers while moving forward towards a more transparent advertising ecosystem.

Protected Media is an innovative cybersecurity solution for fighting online advertising fraud. Protected Media technology adds a protection layer to clients’ ad, whether it is display, mobile or video, to ensure they will pay only for real users and installations, detecting and defeating fraudsters.

The partnership combines Protected Media’s multilayered technology and Instal’s proprietary anti-fraud system to ensure quality traffic, transparent media and a clean ecosystem for Instal’s clients.

Mobile ad fraud is still one of the most pervasive issues in the digital marketing space: 12% of the global ad traffic is fraudulent. In such a context, where the global ad spending is constantly increasing year by year, it imperative for brands to have clarity of mobile inventory quality. Indeed, we do place quality at the core of all we do and our partnership with Protected Media reflects our commitment to provide consistent quality coverage for global advertisers.” — explains Filippo Satolli, Co-Founder and COO at Instal.

“Protected Media is glad to work with Instal” says Amichai Zuntz, EVP Sales at Protected Media “mobile threats are taking a toll from advertisers and efficient detection is key to creating accurate data and making precise decisions to enable advertisers to engage with consumers.”

“Over time we tested various anti-fraud solutions to find the one that worked for us. And we finally did when we tried Protected Media. Their multi-layered ML-based technology allows detecting and blocking frauds in real-time with unrivaled accuracy and granularity, preventing false-positive results, on both the performance and programmatic business.” — says Saverio Mucci, Co-Founder and CTO at Instal- “Protected Media’s technology will enable us to get real-time insights on traffic sources and to meet quality standards while moving forward towards a clean advertising ecosystem, creating value for both clients and users”.

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