I’m sure you’ve heard it a million times before in the wellness world — change your mindset and your life will change, too — but have you often just rolled your eyes or brushed it off?
If you’re like me, when you first hear this your instinct is to be feel skeptical because, if it was really that easy, wouldn’t everyone have that down?
The thing is, it can be that easy and it also can be well, a lot harder than that (basically, it’s like anything else you can master).
I’m a skeptic by nature but I’m willing to…
When you’re a small team or even a solopreneur, it is so easy to get caught up in the day to day operations of your business.
If you’re like a lot of entrepreneurs, it is rare for you to find the time to hash out certain aspects of your marketing and branding strategy — especially when your business starts growing.
Positioning statements are often forgotten because people think — I know what I do and who I want as a customer — but it isn’t always that simple.
Writing out your USP (unique-selling point) and a solid, concise positioning statement…