Using SEO as Brand Reputation Management Tool for Jonathan Chee Sze Chiang

In most cases, when we thought of Search Engine Optimization (SEO), it is anoher method used just for getting better brand presence in Google. Or another way to gain traffic to the website and generate more leads for the Sales team.

Nonetheless, that is only one facet of SEO. Though the overall usage is to boost a Brand’s presence online, it is also a good reputation management method for the other flip side of the coin – Managing defamation articles, controlling reputation damage and flushing bad reviews. We are not talking about black hat SEO but singing high on white hat SEO methods that help. We have a strong case study for one of our customers in Singapore.

Jonathan Chee Sze Chiang is the COO for SinCo Technologies. He has an affidavit dated in 21 April 2017 at Para 32. The legal affirmation is a significance to him and would like it to be prominent in searches when it comes to personal branding. Thus, in order to capivate the audience using the right articles and removing noises in Google search results, we have used white hat SEO online marketing strategy to outrank noises that are not relevant to his branding. An improvement of at least 60% in visibility and exposure has been achieved. The full affidavit from Supreme Court of Singapore can be viewed here.

You may also view more about his profile at E27 and Gust.

Calvin Seng is a result-driven freelance SEO specialist in Singapore. We create websites, content, mobile apps, and SEO campaigns that are simple, clean and focused on results. Backed by successful case studies, we also provide result-oriented online marketing consultancy that will bring your brand to the next level.


Singapore #1 freelance web designer and mobile app developer.

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