In the $2 per visitor terms that I stated at the beginning of this article, a free trial user now costs us $7.57 to attract, which is way better than the $40 per user from our first landing page!
How a few small landing page tweaks created five times the conversions
Miles Burke

Hi…. I like the way this is done very experimentally and logistically. But would someone please explain how the conversion rates and costs come about? I mean, what is the formula used to arrive at $7.57? Thanks.

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