Increasing the half-life of your tweet with this simple tactic
How replying to your original tweet can increase the visibility of your tweets.
This post originally appeared on my personal blog — hellodanprice.com.
There used to be a lot of talk around the ‘half-life’ of a tweet — in other words: how long after you send a tweet does it take to reach peak visibility. Once the half-life is reached, the tweet will see less and less impressions.
This is because people follow many others — 10s, 100s, or 1,000s. The more accounts a person follows, the more tweets will be appearing in their home feed.
With Twitter’s chronological feed, you will only have a short amount of time to get the maximum impact for your tweet. Studies (from way back in 2014, btw!!) showed that the average half-life of a tweet is 24 minutes.
So you have 24 minutes (and I suspect it is less than this now) to reach your audience. Which is one of the reasons why people share their content multiple times per day.
I recommend another technique:
Reply to your original tweet.
This creates a thread and the ‘old’ original tweet appears back into the chronological feed. See my header image.
As you can see, I tweeted 1 day ago but then replied the next. The tweet from 1 day ago will now appear BACK into people’s feed, and those that missed it may be reached.
How do you get around the short life of your tweets? Repost or repurpose? Or maybe you have your own Twitter hack?
Share your thoughts in the comments.