What is “future-self focussed marketing”?
University, parenthood, retirement. All these things in a distant future that seem so disconnected from the perspective of our present reality (depending on our current age), we struggle to interpret, let alone make informed decisions about them. But we’re living longer than we ever have before — more years added to our average life expectancy than all of the previous millennia combined!
It’s hard to imagine but get this for a stat: back in the early 20th century, the average American would spend just two years in retirement before…well, you know the rest. …
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