If One Dream Dies, Dream Another Dream.

Letting go of old dreams to make room for new ones.

DeezShirts Studio Floor

It’s hard to believe that it has been 15 years. While still in college, I set out to develop one very wild idea that kept brewing in my head. I wanted to find a way to sell t-shirts all over the United States that represented my nationality . I wanted to create a brand (not having a clue what a brand was then.) A clothing line that would allow me to create products for immigrants like myself. Like many immigrants in the USA, I felt the need to represent where I came from. The island of the Dominican Republic. I wanted to build a line of products for people that hold a deep passion and connection to the country they are proud to be from.

While visiting cultural festivals in my then hometown of Boston, I realized that the apparel that was being sold was of very low quality and the designs were just lame. Ironed-on, lame! Yet people keep buying them. It made me wonder why it was so hard to find a single dominican t-shirt that was high in quality and that I would be proud to wear in public, any given day and not just at festivals.

So after many months of brainstorming, designing ideas and mapping out a plan to hit the warm summer streets of Boston, DeezShirts was born. A tiny local t-shirt brand with nine designs representing most major nationalities in the city. The designs covered Dominicans, Haitians, Puerto Ricans, Colombian, Mexican and Cape Verdeans.

The Original DeezShirts Logo

The name ‘DeezShirts’ came about as a play on the phrase “these shirts”. I wanted the name to rhyme, like: “hey, I got deezshirts for sale… Check them out!”. One of my closest friends (Prieto) jokingly kept calling it DeezNutz and made fun of it for months. Eventually all the jokes left catchy and I kept thinking that DeezShirts idea didn’t seem that bad. So I ran with it.

I believed in this idea like nothing else I had ever worked on and I put all little bit of money that I had into it without a single ounce of doubt. After my car was stolen and the insurance money came in, I invested it all in DeezShirts. It was $4000 to be exact. I used $2000 to buy a used van from my uncle, $1500 went into t-shirt blacks and printing cost and I used left over $500 on cellphone payments, web domain name and hosting, flyers, posters and business cards. Yes, business cards were a hit back in those days.

I will never forget day one, waiting outside of the printing shop thinking about what I was about to do. The loading dock doors opened and I packed my van with fleshly hot-off-the-press t-shirts. That was a summer to remember. Every day after work, I was out selling t-shirts out of my van until 1:00 am. I drove through every playground, every basketball court, every park, every bodega (Spanish corner store) and I sold great t-shirts, pinned up posters and gave out business cards. I vividly remember how every time I drove away from a spot, I always go called back because other people wanted to buy my products.

It was a magical feeling to stand in front of an unknown crowd and watch them all smile from learning that a product you created existed.

Now, before I go any further and share why I am letting go of this dream, I want to mention how grateful I am for the journey that putting together this little business has given me. I would not be where I am today, had it not been for the chance I took on myself and all the things I learned while developing and running this t-shirt business.

I learned about starting a business from scratch, trademarks, copyrights and all that legal stuff most people tend to fear. Rightfully so, I can relate because I have been through that. I managed to somehow, without any knowledge, build a successful business with very little help. I took on an endeavour of a lifetime where I branded, marketed and sold products all over the United States and eventually internationally.

Without a choice, I became an entrepreneur and picked up business skills that no school could have helped me learn. I am talking management skills, budgeting, business relationship skills, products development and marketing campaigns and killer grassroots/gorilla marketing skills.I got to meet people from all walks of life. A lot of beautiful people that inspired me and provided me with support and confirmation that the wild idea in my head was a good one. It sure was.And with all the responsibilities that come with running a small business, I was able to become a better designer as I grew with the company.


I’ve been struggling with letting go for a while

This business was so good to me and it has been part of my life for a very long period of time. I even automated the entire business so it could run on its own completely without very little effort, but even then, I still wanted to let go. Heartache and all, I still wanted out. Here is why:

I started this t-shirt business back when t-shirts + cool designs weren’t a business and the market is now very saturated. Even my mother has a t-shirt business somewhere, I am sure.

The more time I held on to the business the more I felt like I was cheating myself out of stepping out of my comfort zone as a designer and entrepreneur to do bigger things. In order words, I kept wanting bigger challenges.

I grew out of wearing t-shirts with funny or cultural messages myself and I felt like a sellout designing t-shirts that many people loved but I wouldn’t wear myself. It’s kind of like if Michael Jordan was selling his famous sneakers, but somehow he only wore wingtip suede shoes.

It didn’t feel like running the t-shirt business was fun anymore. It felt more like an obligation.

I crashed and burned a few times trying to provide a great product and a good experience to my Latino community. A community that at many times expects nothing but the highest quality. These were frustrating times, but I kept at it.

I wanted to grow and every time I tried to do something new and explore other creative avenues, the t-shirt business kept pulling back to the repetitiveness that it had turned into. Ideas, designs, production, ship and repeat.

My heart just wasn’t in it anymore. It’s kind of hard to believe that one can fall out of love with something they loved doing so much. Come to think of it though, this could happen with many things, not just with a business journey. I absolutely loved this. I loved it to a point where I looked forward to long nights and very little sleep. All for the cause of introducing new products on a regular basis and watching the love pour in from all the fans, old or new.


If you find yourself still yearning for some good ol’ and classic Latino and Dominican joints, I recommend checking out The Peralta Project. Peralta is hands-down one of my favorite artists (I wish he would sell his amazing canvases) and he has been pushing out great artwork for as long as I can remember. His work is uplifting, inspidring and it’s sure to raise an eyebrow while putting a smile on your face. Huge fan!


Wait, so what now?

In the last four years I have been lucky to find myself working at some amazing companies as a Senior Product Designer and User Experience Architect.

Starting with MATLAB, where I worked with a very talented group of people while building and shipping products to market. This was an unforgettable experiene that paved the way, allowing me to further understand the digital world we now live in.

I then went on to implement my product design and entrepreneur expertise to help build a number of startups (Rokk3rLabs, Juana La Iguana, Hyp3rApp and AdMobilize). This ultimately exposed me to a whole new world. A world that is constantly growing while solving problems. A world I am dove into, head first.

Today I am at PWC Digital, where as part of The Experience Center of PriceWaterhouseCoopers, I work with creative teams to build experiences for global brands. These are exciting times for sure and I can’t wait to see what the future holds.

My main plan now is to focus all of my energy in building digital products. I want to build products that are going to solve problems. I want to use my talents and challenge myself to develop products that can provide a solutions around the world. Solutions that can hopefully help a lot of people.

Wish me luck!

Next Story — Leopard
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Leopard

The Beautiful Aramide Vanessa Ferguson, captured by Francis Ekechi.

I’m always who they need me to be

I will always present myself as what they need to see

The stakes are too high for anything else…

not now

not just yet

not when on these here beautiful caramel shoulders lies the weight of so many bets

little eyes, little cubs

looking to me for safety and love

you tell me how I shouldn’t do everything in my power to make sure they have more than enough

every pain in my mind, every ache in my heart

can be dealt with later

and who knows? maybe when ‘later’ comes, it’d have all faded

for the time being my stripes remain firmly in place

let the outside world keep believing I am the tiger

let them not get close enough to detect a trace

of the truth.

Who told you a leopard couldn’t change its spots?

Next Story — The awkward journey towards less backend
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The awkward journey towards less backend

No matter whether you’re building websites, single page applications or mobile apps, you’ve probably come across a strange phenomenon called a “backend developer”. Maybe you’re even one yourself.

In the olden days, being a backend developer meant that you wrote a long list of functions that mapped to HTTP requests. A POST to /item/14 was turned into createItem( id ) — and we liked it that way.

All that was left to check was that ‘item’ had all the necessary data in the right format, that the user that wanted to create `item` was allowed to do so, that a database connection was established and that we had just the right bit of MySQL to insert it into the database… oh, and of course to make sure to call mySqlEscapeString and send the right success or error code back…Yikes!

We could sense that something was wrong. Even the ones who didn’t grew a little weary after writing slight variations of the same getter or setter for the 200th time…

Very early on, efforts were made to change that. We’ve started to make backends more abstract, less abstract, more intuitive, more implicit, more explicit or even hide them away altogether. This post is a quick tour through the various efforts, strategies and solutions along this journey.

But be warned: I’m part of a team that (of course) believes to have the solution to this all. We’ll mention it at the very end — so read with care and don’t trust anything I say.

The early days: Adding structure
It quickly became apparent that backends needed clear structure. Common tasks like user-authentication or data-validation had to be reusable and the parts that structured data (Model), processed data (Controller) and displayed data (View) were best kept separate.

Frameworks like Zend for PHP or Spring MVC for Java made this possible at scale and are still amongst the most widely used tools today. They provide a template that allows large teams to collaborate on projects — but they also require a large team to do so.

Convention over Configuration
Eventually, a Ruby framework called “Ruby on Rails” introduced a revolutionary idea: What if we agree on a general way of doing things and only write extra code for the bits that are different? This proved to be an enormous time-saver and soon spread beyond the Ruby community. Frameworks like Grails, Play or CakePHP adopted the pattern for other languages and backend-development was soaring.

Auto-magical frontend wiring
Our backends became better structured, easier to write and quicker to develop — but there still was a massive trench separating them from the frontends that used their data. 
A lot of technologies set out to change that. Microsoft’s asp.NET came with built-in controls that were already wired up to their respective server-endpoints and Sencha’s ExtJS as well as certain Backbone Models just worked when used with a standard conforming REST-API.

In theory this sounded brilliant — after all, a lot of effort is spent on managing communication and states between UI controls and server-endpoints. In practice though, the idea never really caught on. UI’s turned out to be too unique, workflows to be too specific for plug and play solutions.

Cutting out the middleman
Eventually, someone must have asked: “If all your backend does is relay information from your frontend to your database, why have a backend at all?” CouchDB or ElasticSearch addressed this by offering direct HTTP access to servers and clients alike. Built-in validation functions and cluster replication made this a viable choice for simpler use cases.

Adding Realtime
Decades of HTTP got us accustomed to the notion that changes will only arrive once we ask for them. Frameworks like Meteor stepped up to change this by pushing realtime updates to clients as they happened. This allowed for the creation of richer UIs and more collaborative apps and made Meteor an enormous success.

Data as Objects
“Hold on! Isn’t data just that — a bit of data?” someone at Parse must have asked. “Why are we focusing so much on how it’s stored, processed and transmitted instead of just using it?”

Consequently, Parse created a platform in which data was modeled as objects that could be arranged in collections. Parse came with a myriad of clients for different programming languages that allowed to create, read, update and delete these objects without having to worry about how they were transmitted or stored. Whilst keeping track of updates was still left to the user, Parse clearly was on to something. Soon Facebook took over and — sadly — discontinued the company earlier this year.

Universal data-sync
Clearly, Parse got something right with their simple objects that were shared across backend and frontend processes alike. And equally Meteor got something right by pushing updates to the client as they happened.

If you merge both concepts, you arrive at something called “data-sync”, data-objects that endpoints can interact with and that instantly synchronize their state in realtime.

This is the domain of deepstream.io (you have been warned). It’s a fast and scalable server that can plug into almost any database or cache. 
Clients can connect to it using lightweight libraries that manage security and connectivity and provide a simple API for the creation and interaction of data-sync objects called “records”, as well as for sending and receiving events and issuing remote procedure calls. 
Strong authentication and a granular permission model make sure that only the right user can access and manipulate the right data in the right way.

What makes this so powerful is that deepstream almost entirely takes the backend out of the equation. It’s a standalone server that you install and leave running, just like you would with a database.
This means that development time that would usually be spent writing backend code, saving and loading data, syncing changes and maintaining consistency with the server can now be used to build the aspects of your app your users can actually see.

But what about custom backend logic?
Data-Sync gets you a long way without writing a single line of backend code and is in itself enough for many applications. But sometimes you want to add your own backend logic as well.

For this, deepstream supports a concept called “providers”. Providers are just normal deepstream clients that live on the backend. They can manipulate records, but also respond to requests and send and receive events.

To make things more efficient, deepstream supports a concept called “listening”. Provider can “listen” to what clients are interested in and only provide updates for records and events that users are actually subscribed to.

So has the awkward journey towards less backend come to an end?
Hopefully not, how boring would that be? I can’t wait to see what the next generation of less backend will look like. Maybe it will be a decentralized data and logic store, somewhere between IPFS and Ethereum, maybe it will be a distributed, serverless cloud hybrid. Until then, head over to deepstream.io and give it a try (don’t worry, it’s free and open source).

Next Story — This 100-Year-Old To-Do List Hack Still Works Like A Charm
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This 100-Year-Old To-Do List Hack Still Works Like A Charm

The “Ivy Lee Method” is stupidly simple — and that’s partly why it’s so effective.

[Photo: Flickr user Billy Millard]

By James Clear, who writes about self-improvement tips based on proven scientific research at JamesClear.com, where this article first appeared. It is adapted with permission.

By 1918, Charles M. Schwab was one of the richest men in the world.

Schwab (oddly enough, no relation to Charles R. Schwab, founder of the Charles Schwab Corporation) was the president of the Bethlehem Steel Corporation, the largest shipbuilder and the second-largest steel producer in the U.S. at the time. The famous inventor Thomas Edison once referred to Schwab as the “master hustler.” He was constantly seeking an edge over the competition.

Accounts differ as to the date, but according to historian Scott M. Cutlip, it was one day in 1918 that Schwab — in his quest to increase the efficiency of his team and discover better ways to get things done — arranged a meeting with a highly respected productivity consultant named Ivy Lee.

Lee was a successful businessman in his own right and is widely remembered as a pioneer in the field of public relations. As the story goes, Schwab brought Lee into his office and said, “Show me a way to get more things done.”

“Give me 15 minutes with each of your executives,” Lee replied.

“How much will it cost me?” Schwab asked.

“Nothing,” Lee said. “Unless it works. After three months, you can send me a check for whatever you feel it’s worth to you.”



THE IVY LEE METHOD

During his 15 minutes with each executive, Lee explained his simple method for achieving peak productivity:

  1. At the end of each workday, write down the six most important things you need to accomplish tomorrow. Do not write down more than six tasks.
  2. Prioritize those six items in order of their true importance.
  3. When you arrive tomorrow, concentrate only on the first task. Work until the first task is finished before moving on to the second task.
  4. Approach the rest of your list in the same fashion. At the end of the day, move any unfinished items to a new list of six tasks for the following day.
  5. Repeat this process every working day.

The strategy sounded simple, but Schwab and his executive team at Bethlehem Steel gave it a try. After three months, Schwab was so delighted with the progress his company had made that he called Lee into his office and wrote him a check for $25,000.

A $25,000 check written in 1918 is the equivalent of a $400,000 check in 2015.

The Ivy Lee Method of prioritizing your to-do list seems stupidly simple. How could something this simple be worth so much?

What makes it so effective?

ON MANAGING PRIORITIES WELL

Ivy Lee’s productivity method utilizes many of the concepts I have written about previously.

Here’s what makes it so effective:

It’s simple enough to actually work. The primary critique of methods like this one is that they are too basic. They don’t account for all of the complexities and nuances of life. What happens if an emergency pops up? What about using the latest technology to our fullest advantage? In my experience, complexity is often a weakness because it makes it harder to get back on track. Yes, emergencies and unexpected distractions will arise. Ignore them as much as possible, deal with them when you must, and get back to your prioritized to-do list as soon as possible. Use simple rules to guide complex behavior.

It forces you to make tough decisions. I don’t believe there is anything magical about Lee’s number of six important tasks per day. It could just as easily be five tasks per day. However, I do think there is something magical about imposing limits upon yourself. I find that the single best thing to do when you have too many ideas (or when you’re overwhelmed by everything you need to get done) is to prune your ideas and trim away everything that isn’t absolutely necessary. Constraints can make you better. Lee’s method is similar to Warren Buffet’s 25–5 Rule, which requires you to focus on just five critical tasks and ignore everything else. Basically,if you commit to nothing, you’ll be distracted by everything.

It removes the friction of starting. The biggest hurdle to finishing most tasks is starting them. (Getting off the couch can be tough, but once you actually start running, it is much easier to finish your workout.) Lee’s method forces you to decide on your first task the night before you go to work. This strategy has been incredibly useful for me: As a writer, I can waste three or four hours debating what I should write about on a given day. If I decide the night before, however, I can wake up and start writing immediately. It’s simple, but it works. In the beginning, getting started is just as important as succeeding at all.

It requires you to single-task. Modern society loves multitasking. The myth of multitasking is that being busy is synonymous with being better. The exact opposite is true. Having fewer priorities leads to better work. Study world-class experts in nearly any field — athletes, artists, scientists, teachers, CEOs — and you’ll discover one characteristic that runs through all of them: focus. The reason is simple. You can’t be great at one task if you’re constantly dividing your time 10 different ways. Mastery requires focus and consistency.

The bottom line? Do the most important thing first each day. It’s the only productivity trick you need.

Read this story at Fast Company.

Next Story — This is Your Life in Silicon Valley
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Silicon Valley — Photo Credit — Vadim Kurland

This is Your Life in Silicon Valley

You wake up at 6:30am after an Ambien-induced sleep. It’s Friday. Last night at The Rosewood was pretty intense — you had to check out Madera and see if there is any truth to the long running Silicon Valley rumors. You were disappointed, but at least you did get to see a few GPs from prominent VC firms at the bar. Did they notice you? Did you make eye contact? You remind yourself they are not real celebrities — only well known in a 15-mile radius to the Techcrunch-reading crowd.

Your non-English-speaking nanny shows up at 7:30am on the nose. You are paying her $24/hour and entrusting her (and Daniel the Tiger) with raising your child. You tell yourself that it’s ok for now — when he’s old enough he’ll (someday) be in public school in the Palo Alto school district.

You commit to being a better parent this weekend and spending more quality time with him as you browse through the latest headlines on Flipboard. You recently realized he may not be the next Mark Zuckerberg after all — still you send him to a music school even though he’s only 3. You swear he’s a genius because he can say a few 4-syllable words and can clap perfectly to the beat of “Call me Maybe”. He’s special. He is destined for greatness and you’ll make sure he achieves every ounce of it. After all, both of you are so smart and accomplished.

Cal Academy of Sciences — Photo Credit: Brook Peterson

You ask your nanny if she has any availability to watch your son this weekend. Bummer — you wish Cal Academy of Sciences hadn’t sold you on the annual pass 11 months ago. You figured you’d be going there every weekend, but only ended up going the one time. Not a break even proposition for you.

Your wifi enabled coffee maker downloads the perfect instructions to brew a cup of Blue Bottle — and you don’t have to do anything. The Roomba purrs in the background while you continue to read from your smartphone. You see a few articles about Trump and how crazy he is — somehow this comforts you.

You decide to share an article about Brexit from “The Atlantic”, which will somehow shed light to all your friends as to why it happened. The article is 1,000 words long — you only read half of it, but that’s good enough. It captures all the arguments you’ve been wanting to make for the past two months to your friends. Will this be the Facebook post that finally spurns your friends into action? You realize your Facebook friends all agree with your political views and social views already.

Fifteen minutes — only 3 likes — better luck next time. The Facebook Newsfeed algorithm totally fucked you — you should have shared from your browser, not your phone, and perhaps at a more optimal time.

But then you realize another friend already shared the article. You feel stupid.

Youtube office in San Bruno — photo credit Travis Wise

Your spouse hurriedly gets ready for work — you are a two income family and you have to be one for now. The spreadsheet shows that with only three more years’ savings, you can finally afford that 2 bedroom condo in San Bruno. So what if the weather is shitty 340 days out of the year? At least you’ll be homeowner in the Bay Area — and nothing says you’ve “made it” like being able to afford a down payment. Besides, San Bruno is “up and coming” — and Youtube has an office there.

Your commute to work sucks, but at least its an opportunity to catch up on Podcasts so you can have great conversations over cocktails with your friends. Should you listen to “Serial Season 2” today? Or should you listen to that amazing “Startup” podcast? So many choices, so little time. You instead decide to expand your horizons by trying a new playlist on Spotify — something about Indian-infused-jazz music. It sounds great. It makes you feel cultured.

You decide to park your car using “Luxe” today. You justify it to yourself by saying that parking garages are only $10 less expensive. And you have to spend all of that time walking back and forth. And besides — today you are meeting some friends after work for dinner and you’ll be on the other end of town. You can’t decide whether you’ll take Uber or Lyft to the dinner from your office — decisions, decisions.

You are the Director of Business Development at your startup. You aren’t even sure what that means, but the startup seems to be doing well. Your company recently raised a round and was featured in Techcrunch. You have 5,000 stock options. You aren’t exactly sure what that means, but that must be good. If you exit, maybe that will mean money toward a down payment.

Your day starts in Salesforce. You have to email a bunch of people. You briefly contemplate a business idea you have that will totally kill Salesforce and Facebook at the same time. But you need a technical co-founder. Eventually you’ll get to it — after all, you’re smart and destined for greatness yourself. And your friends all tell you how you should start something someday.

Your 27-year-old CEO calls an ad-hoc all-hands meeting and regales about company culture and how your mission is to “kill email because it’s broken”. He wants to make every enterprise company in the world switch to your product. He’s never worked for an enterprise company, or any other company at all.

The sales team got rowdy the night before. They missed their quota, but it was not their fault — it was implementation’s fault for fucking up a major deal. Also — marketing didn’t send them enough inbound leads for them to hit quota. Maybe next quarter. You trade emails with your college buddies on Gmail about how ridiculous Kevin Durant is for joining the Warriors. You come to realize email is working just fine for you. You feel depressed for a moment. Your summer intern is trying to figure out a Snapchat strategy.

Philz Coffee — photo credt: Rick.

It’s time for that afternoon coffee to keep you going through the day. You head over to Philz with some co-workers. You order a vegan donut and very clearly ask the barista for 3 Splendas. He was clearly a Splenda short, but the line is long and you want to be civil. You are above mentioning something like this to the barista — you let it pass and feel a “micro aggression” bubbling inside.

You have to decide where to go for dinner tonight. You look at Yelp for a place that’s within 1 mile and is rated at least 3.5 stars. But really you’re looking for something 4 stars plus and at least $$$. What will your friends think of you if you pick a place that’s too cheap? But you also don’t want to go $$$$ because that’s too expensive. You have good taste. This comforts you.

You realize your reservation with your spouse at the French Laundry is coming up this weekend. Your calendar app reminds you of this. You’ve been looking forward to it for months. You can’t wait to take perfectly Instagrammed photos of the meal to go along with your perfectly Instagrammed life.

#San Francisco is trending on Twitter. You realize the San Francisco journalism community is angry about something — they are full of rage at the way a homeless person is being treated. The reporters all share photos and videos of the homeless person, but no one talks to him.

It’s time for some afternoon Facebook browsing. Your friends are all doing SO well. You are secretly jealous of your friend who just bought a house in the Noe. You speculate as to how rich they must be after their exit from LinkedIn. Even though they were only employee #500 they must have done well. You briefly try to do the math in your head. Maybe that can be you at your current startup. It’s only a matter of time.

More browsing. One friend was employee #5 at a company that just sold to Twitter. They must have made so much money, you think. You like the status, but you are jealous. Another friend’s kid seems to be more advanced than your kid based on the Vine they just shared of them playing the piano. Damnit, need to be a better parent.

You go to Redfin to see how much they paid for their house.

You briefly daydream about how you once had an opportunity to work at Google pre-IPO. And that you could have joined Facebook right after IPO — and imagine that — the stock price has tripled in a short amount of time. Would that have been the big break you needed?

Your CEO grabs you in a panic and asks you to do a quick analysis for a board member. The board member was base jumping in Mexico and panicked about something related to burn rate and strategy. The CEO’s job is at risk.

Microsoft Excel — photo credit Collin Anderson.

You do the grunt work and analysis, and finish it just in time for him to breathe a sigh of relief and tell you what an “Excel Ninja” you are. Your analysis makes you realize the company maybe should have saved money on office space, and perhaps the rock climbing wall and Segways. You realize your CEO knows nothing about your business.

Your mind briefly drifts off and you think — “is this all really worth it? should I move to Seattle, Austin, or maybe even Florida?” After all there is no state tax and you could live a great quality of life there with an actual house with your beautiful family.

You browse Redfin again. Hmmm. Maybe not Austin — what about something less ambitious like Fremont, Morgan Hill or Milpitas? That wouldn’t solve your commute problems, you think. It would be more affordable though.

Delicious looking cupcakes — photo credit Frederic Bisson.

You know what? If you move to Austin you could somehow get by. After all your spouse is so amazing at baking. She could easily make a living selling her cupcakes — she has so much talent as a cook and you could afford culinary school. Worst case, she also has an amazing knack for craft jewelry. The three pieces she sold on Etsy last month are evidence of that. How talented both of you are.

And hey — if you move to Austin, you can finally build that home with a “Zen minimalist” theme you’ve been dreaming of. You go to Bluhome’s website — their design aesthetic perfectly matches yours. You just need to save the money to make it happen. You browse Pinterest and Houzz for ideas on how to decorate the interior. Is Red or Navy Blue TOO bold of a color? You don’t know. Maybe you should use an on-demand service for that.

You forgot to order groceries and the nanny needs milk for your kid ASAP. She texts you frantically in broken English. Thank goodness for Instacart — you spend $10 in delivery costs, but you need to add a bunch of items to your cart to hit the minimum threshold. You add a few squeezies, some bananas and a few artisan cheeses to hit the mark. You realize you haven’t stepped into a grocery store for months — but don’t worry — your opportunity cost of time is way too high at the moment. Especially if you factor in those stock options.

Almost time for dinner. You are having dinner tonight with the “Chief Hacking Officer” at the company and the “VP of Awesomeness”. You arrive at the restaurant, and they marvel at your taste — nice job surfing Yelp.

Your dinner conversation centers around how autonomous vehicles are going to be better in the long run than ordinary cars for a variety of reasons. And something about how Elon Musk handles meetings. You are all too busy making your own points and citing articles to really listen to each other. You order the $17 dollar Risotto and the $9 glass of Pleasanton-brewed IPA.

On your ride home you find the time to catch up on the Malcolm Gladwell podcast. What an interesting guy he is — he’s so smart and he makes you think about things.

After coming home you briefly use that “7 minute workout” app, which scientists have proven is way more effective than a one-hour cardio workout. You got your exercise in for the day — nice work.

You and your spouse get ready for bed. What’s in your Netflix queue? Well, you have to catch up on “Making a Murderer” since it’s been all over the news lately. And let’s not get too far behind on “Mr. Robot” since it’s so critically acclaimed. For lighter fare, and if you have time, you can always try “Last Week Tonight” — John Oliver always says exactly what you’re thinking in your head — just funnier than you would have said it.

You quietly shuffle to bed, tired from the long, hard day. You check your email, Twitter, Facebook and Snapchat one last time before bedtime. You don’t think you’ll have enough energy to check LinkedIn today — and besides — their mobile UI is not very good. Maybe you can start a company that will disrupt LinkedIn? They did just sell for a bunch of money after all.

Your last thought before bed — should you switch to the Android ecosystem? You are on the “S” iPhone replacement cycle and you are getting impatient. But then you realize you are so heavily invested in the Apple ecosystem that it may not make sense.

Vipassana Retreat — photo credit kinnla.

You briefly use mobile Safari to browse for Vipassana retreats — you hear a 10 day retreat in Soquel may be the ticket to shake things up. You realize it’s not going to be possible. You download a meditation app. You turn it off. You don’t have time.

You briefly recall your ride home on the 280 tonight. The sun was setting. It was beautiful. You realize you live in paradise.

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