Hog-Wash. Green-Wash. Words. Fluff. They will talk, PR-Puke, Writhe, twist, and struggle until it is too late and their companies will finally either go out of business, or aquire and merger with start-ups to morph into “Green” monsters. Those monsters will do what monsters do… The only way to kill a monster is to stop feeding it. The good news is Millennials have major BS detectors.