Sornen HenchNeuromarketers can Read Your MindThere was a time when most scientists, philosophers and thinkers of high achievement and respected stature believed the earth was the…Sep 1, 2020Sep 1, 2020
Sornen HenchHow to Avoid Staring at a Blank PageWhen you stare at the abyss they say, it stares back. And the abyss doesn't have a deadline. If you have any sort of creative writing to…Aug 16, 2020Aug 16, 2020
Sornen HenchThe Making of a Magnetic Value PropositionYour customer's eyes viewing a Google search results page are paperclips. Paperclips searching for a magnet to fall in love with. Right…Aug 12, 2020Aug 12, 2020
Sornen HenchFood is Ready….Availability Heuristic works magic in Nigeria and everywhere else.Jul 29, 2020Jul 29, 2020
Sornen HenchThe CRAVENS of Angie Schottmuller“My biggest question for you after all this emotion stuff, is what's your biggest fear”. Angie Schotmuller opens her talk at CXL…Jul 26, 2020Jul 26, 2020
Sornen HenchAn Evening with MomokoIn conversion copywriting, a word is worth a thousand pictures. The invaluable skill to string together the right combination of words that…Jul 16, 2020Jul 16, 2020
Sornen HenchCrafting Content with Cialdini Part 2The Liking Principle is one of 7 influencing principles coined by Dr. The Robert Cialdini, a professor at Arizona State University famous…Jul 6, 2020Jul 6, 2020
Sornen HenchCrafting Content with Cialdini Part 1Some marketers think Cialdini is old school. I think Cialdini is timeless. The man's name has become literally synonymous with the 7…Jul 1, 2020Jul 1, 2020
Sornen HenchCXL Institute Digital Psychology Minidegree Review Week #3What You Want To See Is What You GetJun 23, 2020Jun 23, 2020