Henric SmolakFrom distribution to sales — How to measure your incoming traffic (Part 1/4)The AIDA model has been around since the 40s and it’s time to update the funneling with a new model that works for new marketing strategies…Feb 28, 2018Feb 28, 2018
Henric SmolakHow brands are becoming ‘the media’Content Marketing is the buzzword that’s been on the lips of the marketing world for a while now. You have heard about it in different…Jan 16, 2017Jan 16, 2017
Henric SmolakTomatoes or Tomatos? The difference between Content and Content MarketingIt’s a common mistake to use the buzz phrase Content Marketing as soon as brands work with content. There is a very big difference, Content…Aug 23, 2016Aug 23, 2016
Henric SmolakEngage the world — making a better placeContent Marketing — a buzz word that all advertisers has been speaking about the last year. But what is content marketing really about…Aug 27, 2015Aug 27, 2015
Henric SmolakWhy creating a content strategy is a lot like cooking“No one is born a great cook, one learns by doing” ― Julia ChildMay 21, 2015May 21, 2015
Henric SmolakWhat does a monkey pilot and native impressions have in common?”To measure native campaigns based on impressions is like having a monkey flying a plane, very dangerous! ”May 12, 2015May 12, 2015
