People buy meanings they love — not better products

Meanings shape, disrupt and guide our perceptions of brands and products. To project meanings as they are intended to be received, you need design.

Meanings are like finely tuned signals when created with a clear intent. When left to chance, they’re just confusing interference. Form, material, color, function, context, and technology are all key components in design of meanings — ultimately shaping the experiences of your brand or product.

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Henrik Jensfelt runs Design labs by Sigma Connectivity, a unique design house specialised in creation of better meanings in people’s lives, empowered by smart connected solutions.

Originally published at Henrik Jensfelt.