‘So… what was that all about?’

That was the one question I always asked myself when tasked with writing the first couple of awards papers in my (still fairly short) planning career. It was also the first point I made when I spoke at the most recent Open Strategy event on strategic narrative for papers.

Because for me, your perspective is everything, and there is always more than one possible way to skin your view of what actually happened through the ups, downs, challenges and triumphs of a campaign.

And where do you look for inspiration on past perspectives? …

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