The Rock as Ford’s Newest Celebrity Endorser

Celebrities have long been used in advertising. Some advertising campaigns have seen great success when using celebrities, while others would have been better off without the endorsement.

Although there are many reasons why celebrity endorsements work or don’t work, one of the main reasons is believability. Does this rich and famous person really use this everyday product? In Ford’s case, yes. Dwayne “The Rock” Johnson is about to have people rushing to Utah Ford Dealers to experience the incredible service specialists.

A Less Than Rocky History

Utah and across the United States, most people know Dwayne Johnson as an actor who is frequently cast in Hollywood’s most action packed movies, but before that, he was The Rock, one of the top wrestlers for the WWF, or the World Wrestling Federation.

After a stellar wrestling career, Dwayne Johnson got into the movie business, with The Scorpion King as his first starring role. Since then he has continued to star in blockbusters such as The Game Plan, The Other Guys and The Fast and the Furious franchise.

The Rock’s Got Love for Ford

If you aren’t convince by the fact that both The Rock and the specialists at Ford dealers are know for their toughness, durability and movie star looks, check out Johnson’s thoughts on his cars. His favorite, even over his Aston Martin, is a hulking, all black F-150. In fact, he owns three Ford vehicles, and has been a fan of the brand for years.

The reason the Rock loves the brand so much is the same reason he has decided to team up with it. The specialists at Ford know how to keep his cars running at the same level as The Rock. Nothing escapes their keen eyes, and no problem is too tough to handle. So make like The Rock, and get down to one of your Utah Ford Dealers today and get your car the treatment it deserves.

Ian Carry is a automative writer for Fusion 360, an SEO and content marketing agency. Information provided by Henry Day Ford. Follow on Twitter