Sure! Imagine something like meal kits (e.g.
Ryan Metzger
2

Makes sense! Thanks for clarifying. I was thinking more of discrete marketing programs than introducing new categories vs. competing in a new category.

As far as marketing programs go, when I think of “pull,” I start with referral marketing. Hypothetically, acquiring a referral could/should be easier than converting someone who is completely cold. That said, factoring in promotions/rewards for referrals might bring you back to the same place: lower margins.

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