Almost all of the mentioned brands share the exact same aesthetic/value in color, photography, font, tone, vibe, site, feed, followers, demographic etc.
I call it the new “VC aesthetic”.
At some point it should become clear to discerning customers that most all of these are formulaic highly VC-funded bets placed by men in ties and Patagonia vests walking in the Marina SF. How’s that for an authentic “woman-run-enviromentally-authetic” brand? Nothing’s changed.