Here is the brutal truth about presentation:
Most presenters’ slides are extremely boring.
Have you wondered if you are killing your audience with bad presentation slides?
There is a term coined to describe this phenomenon — Death by PowerPoint.
Of course, the cause of this trouble has nothing to do with the presentation software. It is largely due to the poor usage of the software.
Let us learn how to fight against it.
Below is one example of a slide that you may have encounter or have created for your own presentation.
Do you agree with me that this slide is boring?
Such presentation slide overloads your audience with data and information.
In my opinion, this is not a slide. It is a document!
Your audience will attempt to read them while you speak and become distracted.
They will miss the key message that you are trying to convey.
What should I do?
Well today, I am going to show you a technique that almost guarantees you a simple yet professional looking slide that will wow your audience.
So, do not kill people with bad presentation.
Keep reading to learn how…
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The Scissor Technique
Recently I shared this technique to a group of friends.
After they understood it, they simply cannot believe that they can revamp their own slides in just a few easy steps and achieve a designer grade slide.
The best part?
You can do the same thing for your presentation too… even if you believe you do not have any artistic talent.
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The 3 Steps to Using “The Scissor Technique”
To Get An Amazing Looking Slide
Here are the 3-steps that make up The Scissor Technique.
Step 1: Identify one key message
Step 2: Highlight the key points
Step 3: Enhance with visual
Here is why this technique works so well (and what it has to do with a scissor):
Have you ever saw a wordy slide and said to yourself:
“Wow, this is a great slide! I am impressed by how much information the presenter has managed to squeeze into it.”
Of course not!
People naturally like simple and beautiful things.
You may have heard before the phrase “Less is more”.
While most people fear they have not include sufficient content and attempt to cram tons of information into the slide, your task is to cut out as much information as you can.
Remember: A good presentation is not about what else you can include. A good presentation is when you have nothing else to cut away while still able to convey your key message.
Step 1: Identify one key message
Using the example above, the first step is to take a good look at the slide content.
Identify the various key messages in it.
The example slide contains two key messages.
The first message is the benefit of regular exercise and the second message is the type of exercise you can perform.
Each slide should contain only one key message that you want to bring across to your audience.
Let us cut away the second message and move them into another slide.
This is how the example slide looks like after the cutting.
Does it look better? Probably by a little.
The background does look a bit outdated and boring.
Let us remove it for now.
Step 2: Highlight the key points
The next step is to take the remaining content and cut it further.
Here is how you can do it.
Read the text and highlight out the various key points.
In the example, we highlighted the key introductory sentence. We also highlighted the key phrase for each bullet points.
Next, keep the highlighted content and cut away the rest of the text.
The slide looks clearer now but it looks a bit plain.
Step 3: Enhance with visual
For each phrase in the list, find an image to represent it.
Lay out the images in a neat structure and caption each image with the key phrase.
Add in a background colour for the title bar.
Finally, to finish up with the makeover, find a nice looking background and add into the slide.
Compare this new slide with the original slide.
I believe you will agree with me that this slide is visually more interesting.
It is far more effective in bringing across the key message to the audience.
Now You Try It
I hope you can see the potential of The Scissor Technique.
It is a powerful way to transform a wordy slide into something simple yet able to convey the message and without losing the essence.
Yes, it takes a bit of time to create a great looking slide.
But with this actionable strategy in hand, you already know ahead of time that your audience is going to be alive and the extra effort you put in is well worth it!
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