It’s Labor Day Weekend by the time you’re reading this,
so even if you completely disagree with my thesis,
can you give my argument a chance?
I’ve included some videos, so you can desk-dance.
The following statement (from Iggy Azalea’s wikipedia) is true, but it doesn’t mean Iggy Azalea isn’t running out the clock on her 15 minutes of fame.
[Iggy] Azalea joined English rock band The Beatles, as the only acts to rank at numbers one and two simultaneously with their first two Hot 100 hits.
Quick, name a hit single of Iggy Azalea’s that had no guest spots.
Before you can say “Work:” that song got no traction in the US until Ms. Azalea was lucky enough to collaborate with two of the best new names in pop music.
Have you tried listening to her debut album The New Classic recently? Have you remembered that the title of that album is the biggest joke of the year that didn’t come out of the Guardians of the Galaxy script?
Hopefully this might be a starting point for us talking about the false-positive that is Iggy Azalea’s current success.
Look at the great hits that “Fancy” collaborator Charli XCX has put out on her own:
Three honest-to-pop great singles.
Then give “Problem” collaborator Ariana Grande’s new record a spin:
Sure, Grande has a name built for latte jokes, but when she has great tracks with collaborators, it’s because she goes as far to give producers “Featuring” credits. Zedd & Cashmere Cat bring great instrumentals to help Grande succeed with the tracks “Break Free” and “Be My Baby.”
Look at Azalea’s new single, “Black Widow,” which she wrote with Katy Perry, and performs with Rita Ora.
Azalea’s lyrical game is as lazy as usual. I don’t mean lazy as in slow, although that criticism of her flow would be valid. I mean lazy as in there’s nothing to what she’s saying. No punchlines, no personality, it’s all the least of what her mentor T.I. can do. And if you haven’t realized it, it’s built for her to sleep-rap through in concert, while she focuses on choreography.
Let’s go further, unlike the half-decent “Fancy” video, the video for “Black Widow” is more Tarantino homage (complete with that signature exhausting Male Gaze) than it is anything else. Oh, and Rita Ora’s voice only goes to a fraction of what her single “Radioactive” allowed it to reach. I’m guessing they didn’t want her overshadowing and wilting Ms. Azalea.
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