What makes a bad website?

hepburn.communications
1 min readJun 14, 2016

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​It’s pretty easy to spot a bad website when you see it, but do you know exactly why certain sites are unappealing? Likely they have made a combination of (several of) these mistakes :
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  • Too many colours or using very bright neon colours
  • Too many images — or no images at all
  • Blinking text and animations
  • “Under Construction” signs
  • Pixellated images
  • Broken links
  • Boring or out of date content
  • Content that does not explain what the organization does
  • No call to action — what do you want us to do?
  • Dark background with light text or red text
  • Tiny fonts that make it difficult to read
  • Rainbow anything
  • TEXT IN ALL CAPS
  • Everything is centred
  • Using unprofessional fonts (like Comic sans)
  • Navigation buttons that don`t work or take you somewhere you don’t want to go

Do you have any thing else to add? What is the worst website you have ever seen?

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hepburn.communications
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Hepburn Communications specializes in strategic communications, web design and social media management.