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Cutting out the middle man

UPAD, OpenRent and Airbnb allow tenants and landlords to find and rent out their properties online from the comfort of their homes. Thanks to the internet, the letting market is slowly moving towards this new model, where traditional agents may no longer be required. What does this mean to Landlords? To start, no agency fees!

Introduction

During my time at General Assembly in London, me and two other UX designers had the great opportunity of working with an online letting agency known as HomeRenter. The company kickstarted under a year ago, after evolving from two established parent companies called Q Developments and Opendoor. …


Cutting out the middle man

UPAD, OpenRent and Airbnb allow tenants and landlords to find and rent out their properties online from the comfort of their homes. Thanks to the internet, the letting market is slowly moving towards this new model, where traditional agents may no longer be required. What does this mean to Landlords? To start, no agency fees!

Introduction

During my time at General Assembly in London, me and two other UX designers had the great opportunity of working with an online letting agency known as HomeRenter. The company kickstarted under a year ago, after evolving from two established parent companies called Q Developments and Opendoor. …


Arty’s Art Supplies, London

During a two-week design sprint, I was given a brief from a local art shop in Shoreditch, in aim to design their website experience. Their aim was to be bold but not intimidating, informal yet playful and overall simple and easy to use.

Where to begin? In order to understand the market, I began to research likeminded competitors of the company to really observe how each experience differs to another. What makes a local art website more successful than others?

Competitive Analysis

I found that some features such as the recommendation and description of products were an important aspect of the web page. More specific information such as reviews also played a key role in the sale of items. However, while smart ‘user centred shopping’ was a popular feature amongst websites, they were not always accurate recommendations. …

About

Hera Saqib

UX Designer

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