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Visceral Design aims at appealing to an instinctive reaction — a ‘gut feeling’. It appeals to a subconscious level of reaction, which is immediate and usually involuntary.
Visceral Design aims at appealing to an instinctive reaction — a ‘gut feeling’. It appeals to a subconscious level of reaction, which is immediate and usually i…
…xperience. Human beings get influenced by their interactions with the environment at three levels — visceral, behavioral and reflective. As designers, we should be able to cater to the emotional response at all three levels in order to…