There’s also a case for repeating blog posts and content marketing placements over time. We can’t possibly read all the content all the time — so there’s a good chance the first time you published (something good and worthwhile) most people didn’t see it the first time.
Good stuff is worth repeating.
There’s one more case for repeating yourself.
When people read an idea for the first time, they say “nice idea” and move on.
The second time: “I think I’ve heard about this before.”
The third time: “This sounds true.”
The fourth time: “let me try this.”
I absolutely loved this article. Both because it’s very timely for myself writing copy at a new company, but also because it’s an incredibly well-written break down of Slack’s communication strategy over the years.
Thanks Herbert for this. Thinking of people like Susan Su who write to people like me that might find this article interesting and worth a share. :)
It’s also interesting to note the changes in the header between site versions.
I’m particularly curious about V3 with the call to action ‘sign up for free’ and why it was removed. Also in the V4 header ‘find your team’ and ‘create a new team’ really drives home a shift, at the same time definitely implying a sense of…