I’m particularly curious about V3 with the call to action ‘sign up for free’ and why it was removed. Also in the V4 header ‘find your team’ and ‘create a new team’ really drives home a shift, at the s…
-Avoid conference calls, get-to-know-each-other coffee meetings, industry events and unless they’re really important, even interview/media requests that require meeting or Skype. Why? Because it puts you on someone else’s schedule and not yours. Email is best for all these things, even if it takes a little longer to actually do, for one reason: it’s on your terms. You can do it after you’ve done the other things you want or need to do, without interruption.
“A long time ago an older and well known number theorist made some disparaging remarks about Paul Erdos’ work. … I felt annoyed when the older mathematician flatly and definitively stated that all of Erdos’ work could be reduced to a few tricks which Erdos repeatedly relied on in his proofs. What the number theorist did not realize is that other mathematicians, even the very best, also rely on a few tricks which they use over and over.”
Therefore, “understanding what people think they want and then translating the value of Slack into their terms” is something we all work on. It is the sum of the exercise of all our crafts. We do it with copy accompanying signup forms, with fast-loading pages, with good welcome emails, with comprehensive and accurate search, with purposeful loading screens, and with thoughtfully implemented and well-functioning features of all kinds.
Just as much as our job is to build something genuinely useful, something which really does make people’s working lives simpler, more pleasant and more productive, our job is also to understand what people think they want and then translate the value of Slack into their terms.