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Your AR experiences will soon become more sensory and immersive thanks to a joint development between HERE and Bose.

Bose and HERE have teamed up to offer users of Bose Frames, QuietComfort 35 wireless Headphones II and noise-cancelling Headphones 700 an immersive AR experience.

HERE, the leader in mapping and location technology and Bose, the expert in audio, will collaborate to jointly enable our respective developer communities to deploy augmented reality (AR) location applications and services.

This collaboration gives HERE developers access to the Bose AR platform and spatial-audio capabilities, and extends the HERE platform, positioning and mobile SDK location technologies to developers building audio AR applications and experiences.

Integrating the sensors in Bose products with HERE’s location technology…

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Happy, engaged and loyal customers. That’s the ambition of any company, right?

But in the world of advertising, there’s a gap in the communication that, if leveraged correctly using location intelligence, could lead to more targeted campaigns that add value to your customers.

Speaking at HERE’s booth at this year’s CES show, product marketing manager Cindy Oran explains why knowing your customers’ behaviors and patterns could redefine your relationship with them.

Cindy says: “If you want to target campaigns more effectively you need to understand your audience — and to understand your audience you need the data in order to…

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Well, that’s CES over for another year. The world’s largest tech show kickstarted 2020 — and the new decade — with a bold peek into the future.

We were there showing the world our latest innovations in the world of location technology. As cars, cities and gadgets become smarter and more automated, they increasingly rely on precise mapping to know exactly where they are and what’s happening in the world around them. You can read more about HERE’s latest products here.

From AI to autonomous cars, future city concepts to flying taxis, these are the innovations that caught our eye at CES 2020.

Flying Uber taxi

Uber and Hyundai have teamed up to create a prototype flying taxi that could be taking to the skies in 2023. Aiming to reduce…

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Welcome to our coverage of the CES Show at Las Vegas. We’re here showing the world how location intelligence can solve some of society’s most fundamental issues. One of those is traffic congestion and pollution, particularly in urban areas.

A traditional way of improving traffic flow has been creating ‘green waves’ — turning the lights green to improve traffic flow and reduce idling stop-start traffic.

But until now, the way to measure the flow of traffic was for an engineer to sit at the side of the road and count the traffic. Now, with the power of HERE location technology…

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As predicted, 5G is dominating the headlines here at the CES Show in Las Vegas with mobile phone manufacturers, network carriers and tech companies keen to show the power of the next generation of mobile broadband.

By the end of this year, it’s estimated that 200 million 5G smartphones will be shipped, and mobile carriers are rapidly scaling up coverage. In three years’ time, 5G is expected to handle one billion 5G connections globally.

The benefits of 5G are immense. It decreases the latency (the time it takes for data to travel from one point to another) and increases upload and download speeds. It also works better when you’re moving: if you’ve ever been frustrated by your phone’s bandwidth on a moving train or car, 5G will allow you to experience a more stable connection.


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Traditionally, CES was never really a car show. But as technology and cars become more integrated, it has turned into one of the most important events in the automotive industry’s calendar.

There’s a revolution happening right now in the world of cars. Our cars are becoming cleaner, safer and more integrated into our lives — and at CES this year it was all about the connected car.

The Las Vegas Convention Center had more than 290,000 square-feet of exhibition space dedicated just to vehicle technology. When you realise that the global connected car market will grow by 270% by 2022, it’s easy to see why.

Perhaps the biggest news was the fact that consumer electronics companies appear to be moving into the automotive space. Sony showed its stunning and surprising Vision-S…

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People want goods faster. Spurred by the promise of super-quick deliveries by some of the largest retailers, it’s becoming increasingly complex to not only manage your fleet, but meet customer expectations, too.

According to a survey by Retail TouchPoints, 61% of consumers want faster deliveries and more than half expect real-time visibility of their orders.

Yet the reality for a lot of SMEs is that planning their routes and giving their customers precise ETAs takes a lot of time, effort and money. In the USA, for instance, the majority of supply chains aren’t completely digitized. With the last mile accounting for between 40–50% of the total shipment cost of a journey, it’s a core battle that can make customers happy and help companies reach profitability.

And as cities become more congested and…

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Traffic. It’s an unfortunate fact of life. A consequence of growing economies and the increasing evolution of urbanization. By 2050, it’s estimated that 70% of the world’s population will live in urban areas. If we think the roads are congested now, we haven’t seen anything yet.

According to the Victoria Transport Policy Institute, US drivers lose over $100 billion in economic value to traffic congestion.

The solution, you might argue, is to build more roads to tackle this increasing urban density problem. But with the cost of building a mile of urban road standing at$11 million, it’s a costly exercise that has the potential to wipe out city budgets in one fell swoop. What can small or medium sized cities do?

There is, however, a way to reduce the traffic congestion problem within the confines of the existing infrastructure. The solution? Location technology. …

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Daimler will be the first manufacturer to make use of HERE Technologies’ ground-breaking neutral server. Here’s why it’s a game changer.

Technology and car manufacturers have been dancing to the same beat for quite some time. Now, technology is pulling the car industry forward, this time using the power of data.

At HERE Technologies we’ve expanded our Marketplace with neutral server capabilities. That means, for the first time ever, we’ve opened the doors to allow safe, secure and non-discriminatory access of car sensor data for third party service providers, while upholding privacy regulations.

Modern cars already generate a host of data points that are currently used to help the driver better manage their vehicle, journeys and navigation. This change will allow…

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A new technology that gives cars and their drivers a clearer picture of the road to improve safety and comfort has been unveiled at the 2020 CES Show in Las Vegas.

From driverless cars to collision avoidance, automated car systems require very precise road-level information to work effectively. At the moment, they rely on built-in cameras to monitor the road but this is compromised if the weather’s poor or the cameras can’t see the lane markings.

Now as we enter a new decade, a breakthrough technology that gives cars and their drivers an accurate digital representation of the road has been unveiled — and it could accelerate the feasibility of autonomous cars.

HERE Lanes allows a vehicle to position itself in a lane while also giving drivers lane-level visual guidance.


HERE Technologies

HERE, a location data and technology platform, moves people, businesses and cities forward by harnessing the power of location.

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