Curate: Retell a story
Just for fun, I’ll point out that retail content marketing on social media platforms and websites are creatively curated in a way that can distract or attracts most people from doing what they initially intended to do with their smartphone, tablet, laptop, etc. That’s the beauty of free access to information with the internet. My favorite is when there are short and integrated product review/instructional videos, whether they’re created by the company or a consumer (e.g. Amazon video reviews). To this effect, I have noticed more animated/video content are integrated with static websites and social media platforms. I also recently stumbled upon the option to post a video clip as your Facebook profile picture! Not trying to sell anything, but it might engage people to look at my profile page. I thought that was pretty cool and selfishly enjoyed watching my face in a video loop.
An interesting article written by Paul Mihailidis and James Cohen titled, “Exploring Curation as a core competency in digitial and media literacy education” brought my attention to a curation-driven tool that can be used in today’s educational environments: Storify ! Similar to marketers having a well-rounded understanding of their target audience, instructors must re-frame their teaching approach that makes sense and motivates students to build higher thinking skills. In addition, with so many options for learning tools on the internet, it would be worthwhile to curate, or organize, what is meaningful and valuable in the context of the goal. Most social media platforms allow for flexibility to customize and personalize what is presented to the viewer. The instructor’s role as facilitator is then molded into more of a guide that allows for student-driven learning. “Though collaboration has a slightly different definition from cooperation and collective action, in general doing things together gives us more power than doing things alone.” (Mihailidis & Cohen)
My closing thoughts about curation on social media platforms is that it’s a wonderful way to express creative collaboration with friends and strangers. The potential to appear behind a big green curtain is comforting in a sense of anonymity. For example, maybe you created a Pinterest board with anything and everything hamster-related because you have an obsession with hamsters. But it’s embarrassing to share that with everyone who knows you, except your best friend. So only your best friend checks out this pinterest board to their amusement, as well as strengthens the relationship because this pinterest account is a shared secret between you two only. I think people also spin this and post their opinions on open discussion boards, allowing them to have a voice they wouldn’t dare use around other people or intentionally want people to hear them (e.g. Yelp).