eCommerce Trends: How Will Mobile, Chatbots, and AI Shape the Future?

The last few years have altered the future of the eCommerce sector as we know it. Whatever trend you choose to adopt into your business, do it with the goal of giving your customers a seamless and consistent purchasing experience.

Mobile Shopping

Mobile commerce sales are increasing and are expected to more than double by 2022. This is due to the fact that more than half of mobile users use their cell phones to make online payments.

According to Shopgate research, 50% of retailers consider a mobile shopping app to be a high priority for driving sales. Not just shops, but also well-known brands, are embracing “M-commerce” as a critical revenue source.

M-commerce is expected to expand by 40% in the coming year as more people use their cellphones for everything from work to pleasure to online buying. This takes us to the topic of developing and building mobile-friendly web storefronts. Shoplazza is an excellent choice for this. It’s a user-friendly and well-designed website builder that makes it simple to create mobile-friendly stores.

Chatbots: A New Way to Interact with Your Customers

Communication methods have shifted as a result of the rise of social media and messaging apps. People use messengers to communicate with their friends and family, as well as to connect with various brands and inquire about products and services.

So, how can you make it easy for people to interact with your brand? Chatbots!

Chatbots will continue to be a growing trend in eCommerce by 2022, providing marketers with the ultimate opportunity to communicate with their customers on a platform they use on a regular basis.

Voice Commerce

Voice assistants like Apple’s Siri, Amazon’s Alexa, and Google’s Assistant are growing increasingly popular. Most e-commerce enterprises, however, ignore these resources. For the time being, only a few business owners use it.

Using a voice assistant to place an order is simple, hands-free, and incredibly beneficial for multitaskers. Voice commerce still needs development and enhancement in order to function properly, but once it does, many eCommerce businesses will likely be keen to incorporate it.

Artificial Intelligence (AI) and Machine Learning

Essentially, AI is concerned with comprehending repetitive human activities. We can’t emphasize how much this has aided eCommerce in terms of income generation simply by knowing about people’s requirements and meeting them.

AI and machine intelligence are currently the trendiest topics in the eCommerce business. It’s often utilized in product suggestions and searches. AI assists in providing many more relevant products depending on the customer’s profiles in product search.

Conversion Optimization

Unless you have specific expertise to focus on, running an eCommerce business means working in a competitive environment. This is where eCommerce conversion optimization can help. It enables you to differentiate yourself from your competitors, provide a better customer experience, and have a greater conversion rate.

The average conversion rate is 2.27%, depending on your products and demographics. Thus, instead of comparing your business to average numbers, it’s better to track your conversion rates via Google Analytics and try to increase them.

Conclusion

As far as we know, the last few years have revolutionized the future of the eCommerce market. Whatever trend you choose to adopt into your business, do it for the purpose of giving your customers a frictionless and consistent purchasing experience.

(Contributed by Ahad Waseem & Hermes Fang)