PinnedHenry Hernandez ReveronMarketing + TechnologyThe simplification of the intrinsically complexApr 22, 20191Apr 22, 20191
Henry Hernandez ReveronThe Value in MarTechBack in 2019, Scott Brinker wrote in his blog an entry where he touches on the value of the Martech stack and why the utilization metric…Aug 22, 2023Aug 22, 2023
Henry Hernandez ReveronSix Questions and Answers about real-time data architecture in Customer Engagement and MarTechGetting Greater Enterprise-Wide Adoption of Real-Time Data Processing for a Variety of Use CasesAug 15, 2023Aug 15, 2023
Henry Hernandez ReveronThe Emergence of the Chief Marketing Technology Officer (CMTO)Back in 2008, when I first worked in MarTech, most of our solutions were built in-house with a combination of web applications and database…Aug 9, 2023Aug 9, 2023
Henry Hernandez ReveronComposable MarTech in the enterpriseWhat composable means for MarTech in the enterpriseAug 2, 2023Aug 2, 2023
Henry Hernandez ReveronCX-Led ArchitectureA framework to drive digital transformation and the role of MarTechAug 4, 2019Aug 4, 2019