Henry Hernandez Reveron

32 Followers

Pinned

Marketing + Technology

The simplification of the intrinsically complex

Apr 22, 2019

Apr 22, 2019

Henry Hernandez Reveron

The MarTech Architecture of Tomorrow

Introduction

Aug 29, 2023

Aug 29, 2023

Henry Hernandez Reveron

The Value in MarTech

Back in 2019, Scott Brinker wrote in his blog an entry where he touches on the value of the Martech stack and why the utilization metric…

Aug 22, 2023

Henry Hernandez Reveron

Six Questions and Answers about real-time data architecture in Customer Engagement and MarTech

‍Getting Greater Enterprise-Wide Adoption of Real-Time Data Processing for a Variety of Use Cases

Aug 15, 2023

Six Questions and Answers about real-time data architecture in Customer Engagement and MarTech

Aug 15, 2023

Henry Hernandez Reveron

Enterprise MarTech in 2023

Introduction

Aug 11, 2023

Aug 11, 2023

Henry Hernandez Reveron

The Emergence of the Chief Marketing Technology Officer (CMTO)

Back in 2008, when I first worked in MarTech, most of our solutions were built in-house with a combination of web applications and database…

Aug 9, 2023

The Emergence of the Chief Marketing Technology Officer (CMTO)

Aug 9, 2023

Henry Hernandez Reveron

Composable MarTech in the enterprise

What composable means for MarTech in the enterprise

Aug 2, 2023

A full-stack composable architecture is described in our CX-Led architecture. Example image

Aug 2, 2023

Henry Hernandez Reveron

CX-Led Architecture

A framework to drive digital transformation and the role of MarTech

Aug 4, 2019

Cx-Led Architecture explanatory diagram or one-page map

Aug 4, 2019

Henry Hernandez Reveron

Marketing + Technology #3

The value in the system

Jun 2, 2019

Jun 2, 2019

Henry Hernandez Reveron

Marketing + Technology

A system in motion

May 22, 2019