Hernan GarciaSkill-maker products, the real game changers“People don’t want to buy a quarter-inch drill, they want a quarter-inch hole.” — Theodore Levitt5 min read·Oct 25, 2016--1--1
Hernan GarciaThe Cheshire Cat Prioritization MethodAlice: Would you tell me, please, which way I ought to go from here? The Cheshire Cat: That depends a good deal on where you want to get…6 min read·Oct 7, 2016--1--1
Hernan GarciaUser research, the not-so-secret weapon for startupsOnce Mr. Henry Ford (allegedly) said “If I had asked the users what they wanted, they would have said faster horses” and that answer I…4 min read·Sep 27, 2016----
Hernan Garcia"There is only one Coca-Cola" or why you should accept that your product is not for everyoneSome years ago I was attending at one of my first classes at the university where we started learning about the importance of market…5 min read·Aug 11, 2016--1--1