With 2.3 billion gamers WW, gaming is the biggest entertainment industry in the world. Bigger than the film and music industries.
Gaming is huge, and its accelerated growth does not seem to slow down. With wide demographics, its influence is strong in other industries such as cinema, fashion or collectibles. Their referents are well positioned in popular culture.
However, the world of gaming is very fragmented, with thousands of new games launched every year, with ongoing advances in hardware pushed by the competition and demanding consumers avid for new experiences.
The rise of Esports and streaming started a new stage and turned video games into mass entertainment, reaching millions of viewers worldwide.