Solution to Snapdeal Case Study 2: Snapdeal — Assignment 1

Shortcomings of the SMS-Coupon Business Model

- Feedback shows that touch and feel was missing from the equation

- Target market was not mapped accurately. esp in terms of mobile/internet usage patterns

- SMS method didn’t provide a good product discovery experience for the consumer.

Way forward

With no ‘shop front’ , and an SMS with a discount coupon made customers feel like there was no Touch and feel factor. One way to establish a face to the name, was to breathe a personality into the brand, and provide a digital interface that consumers could relate to.

An E commerce website which listed all their latest and best deals was a much more efficient way to communicate about the offering to the customers. They could finally browse from a wider selection.

By Using a website as the primary interface, consumers knew exactly what they were subscribing to before hand. as oppose to the case of the SMS, they would find out the offer only after requesting for the relevant brand info. With the website, discovery of the product catalog was also more efficient.

Knowing your customers : Using the data from the purchases made not he site, Snapdeal could drive better campaigns and create better products in order to drive sales and provide customers a richer and personalised experience.