Key takeaways

Fashion and music are inextricably linked. And they always have been, from Michael Jackson’s shiny glove to Pharrell’s vintage Vivienne Westwood hat. It’s not uncommon that a musical artist is the pioneer…


Key takeaways

This summer, a number of young TikTok stars including Chase Hudson (@lilhuddy) and Noen Eubanks (@noeneubanks) served as the face of Celine, with creative director Hedi…


Fondé en 2018, Adapta est un intermédiaire moderne entre les fournisseurs de cuir et les créateurs de mode. La marque propose une solution écologique qui permet aux grandes et petites marques de donner une seconde vie aux stocks dormants de plus de 15 fournisseurs. Cela inclut les producteurs de matières, les fabricants maroquiniers ou encore les maisons de luxe. Les marques peuvent ainsi accéder à ces matières nobles, sans minima de quantités et à budget plus accessible.

Cette démarche innovante a vu le jour grâce à Virginie Ducatillon, experte en développement produit maroquinerie pour de grandes maisons de luxe. Mélanie…


Key takeaways


Founded in Sweden in 2015 by current CEO Jarno Vanhatapio, NA-KD is an online fashion retailer who is taking Europe by storm, offering an array of brands and products with the aim of affordability and trendiness. From brands such as Calvin Klein and Levi’s as well as their own, NA-KD reflects a modern Scandinavian aesthetic which they represent via a range of social media platforms. The brand boasts nearly 3 million followers on Instagram and over 600,000 likes on TikTok, and their many collaborations with influencers on campaigns and products provide a direct line between the brand and the customer…


Key takeaways

Woman poses in floral mask

Face masks have recently appeared at the forefront of fashion trends as a result of the Covid-19 pandemic. However, for…


Key takeaways

Iris Van Herpen collection

The world’s oldest known human drawing dates back 73,000 years to a small stone in what is now South Africa, and the oldest known human painting dates back more than…


Key takeaways

Model poses in mustard yellow suit

As Covid-19 progresses, consumer behaviors in different geographies continue to be affected by the pandemic in various ways. For example, in the first week of May a Shanghai shopping festival made $2.2 billion in the first 24 hours both online and in-store.

Download Heuritech’s full report “Trends & Behaviors: The Covid Consumer” for more.


Key takeaways

Heuritech’s analysis of top hashtags from Instagram

During confinement, consumers spent significantly more time on Instagram, and Heuritech’s analysis found that people found new, creative ways to remain interested in fashion and foster healthy habits at home.

Download Heuritech’s full report “Trends & Behaviors: The Covid Consumer” for more.


Key takeaways

Model poses in white puff-sleeved blouse

Fashion has always echoed the times: today, many in the industry are drawing parallels between changes in fashion trends after the second world war and the Covid-19 pandemic. Dior’s ‘New Look’was borne out of the post-war period, for…

Heuritech

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