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Key takeaways

  • Fashion and music exist in mutual creativity, both acting as a zeitgeist for whatever the era’s trends and sentiments.
  • Hip-hop in particular is enjoyed by a large portion of younger generations, and as a result fashion trends tend to crop up from the genre.
  • Heuritech’s analysis of hip-hop music videos reveals the top fashion trends of 2019 and 2020, from Yo Gotti in fur to Ninho in checkers.

Fashion and music are inextricably linked. And they always have been, from Michael Jackson’s shiny glove to Pharrell’s vintage Vivienne Westwood hat. It’s not uncommon that a musical artist is the pioneer of a fashion trend, or even a fashion movement, it’s all about the universe the musician creates. And between Gen Z and millennials’ attachment to social media and penchant for the hip-hop genre, the interaction between fashion and music has never been so rapid fire. …


Key takeaways

  • Brands are eager to find the best way to be present on TikTok, in the hopes of engaging with the platform’s young user base
  • High potential for user engagement seems to be the key for success on the platform, with tutorial videos and challenges being amongst the most popular video formats
  • TikTok communities have influenced style, with Celine’s SS21 menswear collection titled “The Dancing Kid” being one of the latest examples of this phenomenon

This summer, a number of young TikTok stars including Chase Hudson (@lilhuddy) and Noen Eubanks (@noeneubanks) served as the face of Celine, with creative director Hedi Slimane’s SS21 Gen Z-inspired collection titled “Dancing Kid”, solidifying TikTok’s vital role in the fashion ecosystem. The video sharing platform is particularly popular amongst Gen Z, who represent the largest segment of its user base. Thus, it comes as no surprise that luxury brands are eager to figure out how to effectively engage with TikTok users in the hopes of attracting Gen Z to their brands. …


Fondé en 2018, Adapta est un intermédiaire moderne entre les fournisseurs de cuir et les créateurs de mode. La marque propose une solution écologique qui permet aux grandes et petites marques de donner une seconde vie aux stocks dormants de plus de 15 fournisseurs. Cela inclut les producteurs de matières, les fabricants maroquiniers ou encore les maisons de luxe. Les marques peuvent ainsi accéder à ces matières nobles, sans minima de quantités et à budget plus accessible.

Cette démarche innovante a vu le jour grâce à Virginie Ducatillon, experte en développement produit maroquinerie pour de grandes maisons de luxe. Mélanie Mollard, Fashion Content Manager chez Heuritech a pu la rencontrer et discuter avec elle de sa vision éco-responsable, de l’avenir de la mode et de la place de la matière. …

Heuritech

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