Key takeaways

  • Fashion and music exist in mutual creativity, both acting as a zeitgeist for whatever the era’s trends and sentiments.
  • Hip-hop in particular is enjoyed by a large portion of younger generations, and as a result fashion trends tend to crop up from the genre.
  • Heuritech’s analysis of hip-hop music videos reveals the top fashion trends of 2019 and 2020, from Yo Gotti in fur to Ninho in checkers.


Key takeaways

  • Brands are eager to find the best way to be present on TikTok, in the hopes of engaging with the platform’s young user base
  • High potential for user engagement seems to be the key for success on the platform, with tutorial videos and challenges being amongst the most popular video formats
  • TikTok communities have influenced style, with Celine’s SS21 menswear collection titled “The Dancing Kid” being one of the latest examples of this phenomenon


Key takeaways

  • Men’s SS21 digital fashion week represents a turning point in the fashion world, being the first major digital fashion week following Haute Couture, with designers creating innovative new ways of presenting their collections, challenging the traditional format of the fashion show
  • Following this period of crisis, brands are questioning their reason to exist, with the meaning and intention behind their collections being equally as important as the garments themselves
  • A major theme this fashion week was a “return to nature”, with designers showing a renewed appreciation for the natural environment, and favouring more artisanal materials and textiles that require a…


Key takeaways

  • Mask visibility on social media varies between geographies: the trend is more common in Asian countries than in Europe and the US.
  • For social media trends, influencers with fewer than 1,000 followers tend to post face mask content more often than bigger influencers to reflect relevant, daily life for many users.
  • A long list of designers have started creating face masks after noticing the trend on social media and on the streets in a variety of patterns, colors, and styles.
Woman poses in floral mask
Woman poses in floral mask

Key takeaways

  • Artificial Intelligence and fashion are two fields which have often misunderstood each other, but this is beginning to change as people recognize the creativity in both.
  • AI is already being incorporated into many different artistic fields, including but not limited to painting, object design, and fashion design.
  • When it comes to creativity, fashion designers are increasingly using artificial intelligence as a tool for innovation and improvement for a greener future.
Iris Van Herpen collection
Iris Van Herpen collection


Key takeaways

  • European and US consumers are advancing cautiously in their post-Covid purchasing habits as confinement is being lifted and stores are reopening.
  • Luxury and e-commerce are seeing a boost in China, with certain LVMH brands’ sales increasing by 50%, and ecommerce by 3%.
  • Future spending on apparel in China is expected to drop by only 0–15% in May, while in Europe and the US it is expected to drop by 50%.
Model poses in mustard yellow suit
Model poses in mustard yellow suit

Key takeaways

  • European and US consumers are advancing cautiously in their post-Covid purchasing habits as confinement is being lifted and stores are reopening.
  • Luxury and e-commerce are seeing a boost in China, with certain LVMH brands’ sales increasing by 50%, and ecommerce by 3%.
  • Future spending on apparel in China is expected to drop by only 0–15% in May, while in Europe and the US it is expected to drop by 50%.
Heuritech’s analysis of top hashtags from Instagram
Heuritech’s analysis of top hashtags from Instagram

Key takeaways

  • Fashion trends will vary across different geographies this summer as a result of the Covid-19 pandemic, and consumers are ready to transition confinement clothing into summer.
  • During confinement, European and American consumers opted for sporty comfort, but this summer the trendiest fashion will be romantic and minimalist.
  • Post-pandemic trends in China will reflect Chinese consumers’ optimism and celebration of freedom and fashion.
Model poses in white puff-sleeved blouse
Model poses in white puff-sleeved blouse

Heuritech

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