Key takeaways

  • Fashion and music exist in mutual creativity, both acting as a zeitgeist for whatever the era’s trends and sentiments.
  • Hip-hop in particular is enjoyed by a large portion of younger generations, and as a result fashion trends tend to crop up from the genre.
  • Heuritech’s analysis of hip-hop music videos reveals the top fashion trends of 2019 and 2020, from Yo Gotti in fur to Ninho in checkers.


Key takeaways

  • Brands are eager to find the best way to be present on TikTok, in the hopes of engaging with the platform’s young user base
  • High potential for user engagement seems to be the key for success on the platform, with tutorial videos and challenges being amongst the most popular video formats
  • TikTok communities have influenced style, with Celine’s SS21 menswear collection titled “The Dancing Kid” being one of the latest examples of this phenomenon

Fondé en 2018, Adapta est un intermédiaire moderne entre les fournisseurs de cuir et les créateurs de mode. La marque propose une solution écologique qui permet aux grandes et petites marques de donner une seconde vie aux stocks dormants de plus de 15 fournisseurs. Cela inclut les producteurs de matières, les fabricants maroquiniers ou encore les maisons de luxe. Les marques peuvent ainsi accéder à ces matières nobles, sans minima de quantités et à budget plus accessible.

Cette démarche innovante a vu le jour grâce à Virginie Ducatillon, experte en développement produit maroquinerie pour de grandes maisons de luxe. Mélanie…


Key takeaways

  • Men’s SS21 digital fashion week represents a turning point in the fashion world, being the first major digital fashion week following Haute Couture, with designers creating innovative new ways of presenting their collections, challenging the traditional format of the fashion show
  • Following this period of crisis, brands are questioning their reason to exist, with the meaning and intention behind their collections being equally as important as the garments themselves
  • A major theme this fashion week was a “return to nature”, with designers showing a renewed appreciation for the natural environment, and favouring more artisanal materials and textiles that require a…

Founded in Sweden in 2015 by current CEO Jarno Vanhatapio, NA-KD is an online fashion retailer who is taking Europe by storm, offering an array of brands and products with the aim of affordability and trendiness. From brands such as Calvin Klein and Levi’s as well as their own, NA-KD reflects a modern Scandinavian aesthetic which they represent via a range of social media platforms. The brand boasts nearly 3 million followers on Instagram and over 600,000 likes on TikTok, and their many collaborations with influencers on campaigns and products provide a direct line between the brand and the customer…


Key takeaways

  • Mask visibility on social media varies between geographies: the trend is more common in Asian countries than in Europe and the US.
  • For social media trends, influencers with fewer than 1,000 followers tend to post face mask content more often than bigger influencers to reflect relevant, daily life for many users.
  • A long list of designers have started creating face masks after noticing the trend on social media and on the streets in a variety of patterns, colors, and styles.
Woman poses in floral mask
Woman poses in floral mask

Face masks have recently appeared at the forefront of fashion trends as a result of the Covid-19 pandemic. However, for…


Key takeaways

  • Artificial Intelligence and fashion are two fields which have often misunderstood each other, but this is beginning to change as people recognize the creativity in both.
  • AI is already being incorporated into many different artistic fields, including but not limited to painting, object design, and fashion design.
  • When it comes to creativity, fashion designers are increasingly using artificial intelligence as a tool for innovation and improvement for a greener future.
Iris Van Herpen collection
Iris Van Herpen collection

The world’s oldest known human drawing dates back 73,000 years to a small stone in what is now South Africa, and the oldest known human painting dates back more than…


Key takeaways

  • European and US consumers are advancing cautiously in their post-Covid purchasing habits as confinement is being lifted and stores are reopening.
  • Luxury and e-commerce are seeing a boost in China, with certain LVMH brands’ sales increasing by 50%, and ecommerce by 3%.
  • Future spending on apparel in China is expected to drop by only 0–15% in May, while in Europe and the US it is expected to drop by 50%.
Model poses in mustard yellow suit
Model poses in mustard yellow suit

As Covid-19 progresses, consumer behaviors in different geographies continue to be affected by the pandemic in various ways. For example, in the first week of May a Shanghai shopping festival made $2.2 billion in the first 24 hours both online and in-store.


Key takeaways

  • European and US consumers are advancing cautiously in their post-Covid purchasing habits as confinement is being lifted and stores are reopening.
  • Luxury and e-commerce are seeing a boost in China, with certain LVMH brands’ sales increasing by 50%, and ecommerce by 3%.
  • Future spending on apparel in China is expected to drop by only 0–15% in May, while in Europe and the US it is expected to drop by 50%.
Heuritech’s analysis of top hashtags from Instagram
Heuritech’s analysis of top hashtags from Instagram

During confinement, consumers spent significantly more time on Instagram, and Heuritech’s analysis found that people found new, creative ways to remain interested in fashion and foster healthy habits at home.


Key takeaways

  • Fashion trends will vary across different geographies this summer as a result of the Covid-19 pandemic, and consumers are ready to transition confinement clothing into summer.
  • During confinement, European and American consumers opted for sporty comfort, but this summer the trendiest fashion will be romantic and minimalist.
  • Post-pandemic trends in China will reflect Chinese consumers’ optimism and celebration of freedom and fashion.
Model poses in white puff-sleeved blouse
Model poses in white puff-sleeved blouse

Fashion has always echoed the times: today, many in the industry are drawing parallels between changes in fashion trends after the second world war and the Covid-19 pandemic. Dior’s ‘New Look’was borne out of the post-war period, for…

Heuritech

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