Key takeaways Brands are eager to find the best way to be present on TikTok, in the hopes of engaging with the platform’s young user base High potential for user engagement seems to be the key for success on the platform, with tutorial videos and challenges being amongst the most popular video…

Fondé en 2018, Adapta est un intermédiaire moderne entre les fournisseurs de cuir et les créateurs de mode. La marque propose une solution écologique qui permet aux grandes et petites marques de donner une seconde vie aux stocks dormants de plus de 15 fournisseurs. Cela inclut les producteurs de matières…

Key takeaways Men’s SS21 digital fashion week represents a turning point in the fashion world, being the first major digital fashion week following Haute Couture, with designers creating innovative new ways of presenting their collections, challenging the traditional format of the fashion show Following this period of crisis, brands are questioning their…

Founded in Sweden in 2015 by current CEO Jarno Vanhatapio, NA-KD is an online fashion retailer who is taking Europe by storm, offering an array of brands and products with the aim of affordability and trendiness. From brands such as Calvin Klein and Levi’s as well as their own, NA-KD…

Key takeaways Mask visibility on social media varies between geographies: the trend is more common in Asian countries than in Europe and the US. For social media trends, influencers with fewer than 1,000 followers tend to post face mask content more often than bigger influencers to reflect relevant, daily life for many…

Key takeaways Artificial Intelligence and fashion are two fields which have often misunderstood each other, but this is beginning to change as people recognize the creativity in both. AI is already being incorporated into many different artistic fields, including but not limited to painting, object design, and fashion design. When it comes…

Key takeaways European and US consumers are advancing cautiously in their post-Covid purchasing habits as confinement is being lifted and stores are reopening. Luxury and e-commerce are seeing a boost in China, with certain LVMH brands’ sales increasing by 50%, and ecommerce by 3%. Future spending on apparel in China is expected to drop by only 0–15% in May, while in Europe and the US it is expected to drop by 50%.

Key takeaways European and US consumers are advancing cautiously in their post-Covid purchasing habits as confinement is being lifted and stores are reopening. Luxury and e-commerce are seeing a boost in China, with certain LVMH brands’ sales increasing by 50%, and ecommerce by 3%. Future spending on apparel in China is expected to drop by only 0–15% in May, while in Europe and the US it is expected to drop by 50%.

Key takeaways Fashion trends will vary across different geographies this summer as a result of the Covid-19 pandemic, and consumers are ready to transition confinement clothing into summer. During confinement, European and American consumers opted for sporty comfort, but this summer the trendiest fashion will be romantic and minimalist. Post-pandemic trends in…