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Jeanne Dupeau

Jeanne Dupeau
in
Heuritech

The year’s top fashion trends in hip-hop, as seen on YouTube

By analysing the year’s top music videos in rap, Heuritech identified hip-hop most fashionable trends of the moment.

7 min readSep 18, 2020

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Run DMC in their signature 3-stripe Adidas

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Jeanne Dupeau
in
Heuritech

How Can Fashion Brands Go Viral on TikTok in 2020?

If brands want to be successful on TikTok, they must adapt their social media strategies to suit the specificities of the platform.

6 min readSep 16, 2020

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Harry Styles wearing the JW Anderson cardigan that became a TikTok sensation

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Jeanne Dupeau
in
Heuritech

Rencontre avec Adapta, l’upcycling dans le cuir

Adapta est un intermédiaire entre les fournisseurs de cuir du luxe et les créateurs de mode, qui donne une seconde vie aux stocks dormants.

6 min readSep 4, 2020

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Virginie Ducatillon, fondatrice d’Adapta

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Jeanne Dupeau
in
Heuritech

Quarantine Rebirth: Men’s Fashion Week Review SS21

Discover Heuritech’s review of the key trends from men’s SS21 digital fashion week, a week which pushed the boundaries of the fashion show.

5 min readJul 28, 2020

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Model poses for Blue Marble

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Jeanne Dupeau
in
Heuritech

The strategy to gaining 2.8 million Instagram followers: An interview with NA-KD

Heuritech interviewed NA-KD to explore how this brand has managed to capture Europe’s fashion market using digital solutions.

8 min readJul 23, 2020

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The strategy to gaining 2.8 million Instagram followers: An interview with NA-KD

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Jeanne Dupeau
in
Heuritech

How is the mask trend behaving on social media?

With the Covid paradigm, social media is demonstrating a new safety precaution: the face mask.

6 min readJul 20, 2020

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Woman poses in floral mask

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Jeanne Dupeau
in
Heuritech

Bridging the gap between Artificial Intelligence and creativity in fashion

AI and fashion often misunderstand one another. But more and more, these two worlds are discovering the benefits of their collaboration.

9 min readJun 5, 2020

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Iris Van Herpen collection

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Jeanne Dupeau
in
Heuritech

Consumer behaviors during and post-Covid

As Covid-19 progresses, consumer behaviors in different geographies continue to be affected by the pandemic in various ways.

1 min readJun 3, 2020

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Model poses in mustard yellow suit

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Jeanne Dupeau
in
Heuritech

Consumer attitudes in fashion during and post-confinement

Confined consumers spent more time on Instagram, and people found new, creative ways to remain healthy and fashionable.

1 min readJun 1, 2020

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Heuritech’s analysis of top hashtags from Instagram

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Jeanne Dupeau
in
Heuritech

Fashion trends during and post-pandemic: What is and will be trending?

As a reflection of consumer and industry changes, the Covid-19 pandemic has impacted fashion trends throughout Europe, the US, and China.

7 min readMay 29, 2020

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Streetwear of neon clothing

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Jeanne Dupeau

Jeanne Dupeau

Created in 2013, Heuritech quantifies and predicts consumer demand with the largest dataset on fashion and the most accurate forecasting model in the world.

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