Minimalist Graphic Design

“Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away.”

A graphic design becomes minimalist when
you have removed all the superfluous and irrelevant material.

“If your UI [design] even vaguely resembles an airplane cockpit, you’re doing it wrong.”

“When I put my pen to a blank sheet, black isn’t added but rather the white sheet is deprived of light […] Thus I also grasped that empty spaces are the the most important aspect of a typeface.”

In a way, our role as designers is to safeguard this light.

“The opportunity lost by increasing the amount of blank space is gained back with enhanced attention on what remains. More white space means that less information is presented. In turn, proportionately more attention shall be paid to that which is made less available. When there is less, we appreciate everything much more.”

Thus, emptiness is a powerful tool for establishing clear design arrangements.

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Brother (Adrien - @bentoutif) & Sister (Clotilde - @clotildeh), both designers - Sometimes we work together.

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