Hello Prajwal ,
Thanks for reading the article.
Groffers and Big Basket are very popular e-grocers in India but they do not cover a lot of places in India. As we are developing everyday, our small cities have also started using online services.
So if someone can cover the small cities, this field in India is still very less competitive and hence highly beneficial.
Just think about Flipkart and Amazon, they even deliver in the small cities and so that field has already a lot of competition but as even the big players like Groffers and Big Basket is still not is many places and new startup that can cover more places than these two can surely get more profits.