One idea that helps me write sales pages crazy fast
Don’t click this if you work in enterprise
User personas suck.
The only use for user personas is to get the entire marketing committee to all agree on something. They don’t actually help with marketing.
Okay.
Everyone from a big corporation closed the article already. We can chat in peace now.
The issue with personas is simple:
They aren’t real people.
A persona is a combination of traits vaguely describing a person. But it’s an abstract person. Completely detached from emotions, feelings, and bias. Aka everything that makes people click.
Here’s what I do:
(& what I believe is infinitely better)
I talk to Real People™ instead
*not to be mistaken with UNreal People™ which might include orcs, lizard-people, wizards, and creators who only type with 2 fingers on a keyboard.
So, my formula is… not really a special formula.
I simply:
- Imagine a person who has a problem my product solves.
- Then I write who that person is, what the…
