WhatsApp is helping businesses step up their customer engagement strategies by adding new features and capabilities to the messaging platform and making them accessible through the WhatsApp Business API.
Everyone is talking about the ability to add media images and videos to messages on WhatsApp, making even promotions look more appealing. But there are other capabilities of the platform that are helping brands catch up with conversational marketing with interactive messages.
In this blog, we’re sharing everything you need to know about interactive messages on WhatsApp that can nudge buyers to engage with you promptly — List messages and reply buttons.
But remember, to be able to put these to work, you will need a WhatsApp Business API solution provider like Interakt on your side. This will help you leverage these features across all the campaigns you run to tailor a buyer’s conversational experience on the messaging platform.
Step up your business communication on WhatsApp. Sign up for a free trial today.
